Tag Archives: Acquire

Retargeting campaigns to acquire new customers: Best of the MarTechBot

Customer Acquisition

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. MarTechBot on April 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Retargeting campaigns to acquire new customers: Best of the MarTechBot →

How location data helps marketers acquire new customers and expand campaigns

Customer Acquisition

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns →

Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution

TV Advertisement

The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution →

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers

Customer Retention

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers →

How to Design a Hiring Process That Will Help You Acquire Great Talent

Effective Hiring

Igor Gorbatko — February 7, 2018 Follow @igorbatkoGE — February 7, 2018 Image credit Have you ever wondered what drives success in business over the long run? Having the right idea, picking the right strategy or hitting the right timing? Sure, they all play a role, but there is something more fundamental that makes a … Continue reading How to Design a Hiring Process That Will Help You Acquire Great Talent →

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