Tag Archives: about

3 Surprising Questions I’ve Been Asked About Recruitment Marketing

by Shelley Hoppe February 29, 2016 Follow @SoutherlyCommsFebruary 29, 2016 As those of you who follow our blogs will know, we’re big advocates of recruitment and employer brand messaging. This is a no-brainer to me, as recruitment marketing sits neatly between our two main areas of expertise in employee engagement and content marketing. As we … Continue reading 3 Surprising Questions I’ve Been Asked About Recruitment Marketing →

Twitter Ads Have a Secret Feature – Do You Know About It?

Twitter

by Dennis Yu February 28, 2016 Follow @dennisyuFebruary 28, 2016 You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant … Continue reading Twitter Ads Have a Secret Feature – Do You Know About It? →

5 Things To Know About Facebook Advertising

Facebook Advertisement

by Bonnie Harris February 26, 2016 Follow @waxgirl333February 26, 2016 Social media has opened up a world of affordable, highly visible advertising. Understanding this world requires a solid grasp on marketing and computer science. Facebook advertising offers more than one form of audience-specific advertising platforms, each of which has its own legal, fiscal and promotional … Continue reading 5 Things To Know About Facebook Advertising →

How to Interview by Talking About the Future . . .

Interviews

by Personal Branding Blog February 24, 2016February 24, 2016 . . . But first, what do you know and understand about the future? The average person born in the latter years of the baby boom (1957–64) has held 11 jobs from age 18 years to 46, according to the U.S. Bureau of Labor Statistics. That … Continue reading How to Interview by Talking About the Future . . . →

Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail

Google Tools

Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail →

Why Is Everyone Talking About Native Ads?

by Marcelo Garcia Cisneros February 22, 2016 Follow @mgc75February 22, 2016 If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why is everyone talking about native ads and … Continue reading Why Is Everyone Talking About Native Ads? →

Why an About Page is Important

Website Special Guidelines

by Matt Brennan February 12, 2016 Follow @MattLBrennanFebruary 12, 2016 The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with … Continue reading Why an About Page is Important →

Culture Is About Philosophy, Not Policy

Corporate Culture

by Shep Hyken February 12, 2016 Follow @HykenFebruary 12, 2016 As I travel the world and work with clients from all types of industries, they all recognize the importance of customer service and the role it plays in marketing, sales, growth and revenue. I continue to push my philosophy: Customer service is not a department. … Continue reading Culture Is About Philosophy, Not Policy →

3 Facebook Advertising Trends You Need to Know About

Facebook Advertisement

by Maria Breaux February 11, 2016February 11, 2016 The year is 2016, and Facebook will soon be 12 years old. As Facebook hits puberty, it’s no longer just an influencer platform – now, it delivers actual (and many) conversions to social advertisers. We took a look at Facebook’s growth and development over the last year, … Continue reading 3 Facebook Advertising Trends You Need to Know About →

Curious About Leveraging Pinterest for Your Business?

by Jessica Bowers February 11, 2016February 11, 2016 The Powers of Pinterest for Business What comes to mind when you think about the social media networking site Pinterest? Do you think of it as simply a place to find recipes, do-it-yourself projects, and ‘fitsporation?’ Or do you consider it a powerful marketing tool and a … Continue reading Curious About Leveraging Pinterest for Your Business? →