by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions
by Brian Mikes March 11, 2016 Follow @betwextMarch 11, 2016 Just this week I had a question from a small business owner looking at mobile marketing. The gentleman was an inspirational speaker, and he was wondering how to use mobile marketing for his business. He had a bunch of questions about HOW to use mobile … Continue reading 6 Questions From Small Businesses About Mobile Marketing
by Jonathan Herrick March 11, 2016March 11, 2016 Caring – Defined as displaying kindness and concern for others. It’s a term not often heard in the sales process. In fact, for most businesses, sales is just a means to an end. A way to get a potential customer to buy your products and services and … Continue reading The Key to Small Business Success In Sales: Caring About People
by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video
Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016 Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency
by Dale Keipert March 6, 2016 Follow @360InteractiveMarch 6, 2016 Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO). We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan. There are 4 main parts … Continue reading You’re Probably Worrying About The Wrong Thing – Part 2
by Shane Barker March 4, 2016 Follow @shane_barkerMarch 4, 2016 Keywords had always been an important part of the research process for copywriters, even before search engines came into existence. Keyword research is an essential step in building a website that gets decent traffic. It’s also necessary for gaining a better understanding of your niche … Continue reading What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)
by Dale Keipert March 4, 2016 Follow @360InteractiveMarch 4, 2016 The majority of business owners and marketers are focusing just on the traffic that is coming to their website. Getting more traffic is the only goal and most of the time, the only thing that gets any attention. So, they spend all of their digital … Continue reading You’re Probably Worrying About The Wrong Thing
by Carmelo Hannity March 1, 2016 Follow @carmelohannityMarch 1, 2016 While the overall concepts of link building may not change drastically from year-to-year, it seems like there are always some shifts and alterations that disrupt our approach. Link building can be a daunting concept in and of itself, and it can feel like a lot … Continue reading 8 Things You Should Know About Link Building in 2016
by Warren Knight March 1, 2016 Follow @warrenknightMarch 1, 2016 We all have our favourite social network. Most visual brands in industries such as beauty or fashion might say their favourite social network is Instagram or Pinterest. For me, there is one network where I spend 90% of my “social media time” and that is … Continue reading Tech Tuesday: 10 Twitter Tools You Need To Know About
