The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
by Sarah Voightman February 9, 2016February 9, 2016 Ah, celebrities. Why do we love to hate them? If you’re like me, you take guilty peeks into the latest People magazine (Celebrities! They’re just like us!) while standing in line at the grocery store. And sometimes those magazines fall onto the conveyor belt for purchase. No? … Continue reading What These 4 Celebrities Can Teach Us About Reputation Management
by Katherine Berry February 9, 2016 Follow @AllocadiaFebruary 9, 2016 Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re a marketer – attribution. While marketing attribution as a concept is fairly straight-forward, … Continue reading 3 Things No One Talks About at Work: Religion, Politics, and Attribution
by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
Think the marketing and sales funnel is obsolete? Think again. Columnist Scott Vaughan explains why the funnel as a measuring tool will help ensure your marketing efforts stay on track. Scott Vaughan on February 5, 2016 All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And … Continue reading Marketing Funnels And Buyer Journeys: What Are We Arguing About?
by Larry Alton February 4, 2016 Follow @larryalton3February 4, 2016 The key to standing out in a crowded online world with cookie cutter websites and recycled templates is to design a website that grabs the user’s attention from the moment they first visit. And while there are many strategies to capturing attention and engaging the … Continue reading 3 Things to Know About Using Motion and Movement in Web Design
Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet? Larry Kim on February 4, 2016 Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find that the “best practices” … Continue reading Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter
by Dave Brock February 1, 2016 Follow @davidabrockFebruary 1, 2016 Today, I had an unusual exchange of emails with a top executive (client and close friend). I’d sent, perhaps too casually, a note with a critique and suggestions on a project his team had been working on, somewhat related to the things I was doing … Continue reading Everyone Is Fighting A Battle You Know Nothing About!*
by Eric Seal January 30, 2016January 30, 2016 The Google Webmaster Guidelines just got a big update. Following last week’s Webmasters page revamp, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General Guidelines and Quality Guidelines—that offer you a simple list of best … Continue reading All About the Updated Google Webmaster Guidelines
by Scott Fenstermaker January 28, 2016January 28, 2016 Just for kicks, I typed “make money social media” into Google to see what would happen. Here are the top four articles that came up: 1) 15 Easy Ways For Everyone To Make Money With Social Media 2) 10 Easy Ways To Make Money Using Social … Continue reading The Hard Truth About Making Money on Social
