by Shanelle Mullin May 27, 2016May 27, 2016 Would you rather optimize the path your visitor will actually take or optimize the path you think he should take? If you’d rather the former, then there’s something you need to know about linear funnels… they’re not a completely accurate representation of reality. The question is, what … Continue reading Why Linear Funnels Are a Simplified Reality (and What to Do About It)
by Hayley Dixon May 27, 2016 Follow @HayleyDeeeMay 27, 2016 It’s Not All About You I know, I know, by very definition an “About Us” video should be about you, your company, your values. But… Picture the scene: you’re in the grocery store picking up some last minute essentials for a dinner party you’re holding … Continue reading The Anatomy of the Perfect About Us Video + Examples That You Wish Were Yours
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve. Lewis Gersh on May 27, 2016 The ability to spot an opening to transform an industry and innovate ahead of the pack is … Continue reading What marketers need to know about the rate of technology obsolescence
by Justin Horvath May 24, 2016May 24, 2016 In just six short years, Pinterest stands tall as one of the most popular social media platforms in the United States. The site has become the go to source for an incredible amount of information ranging from wedding planning tips to top destinations for summer travel. Businesses … Continue reading 5 Things You Need to Know About Pinterest
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. Joe Youngblood on May 23, 2016 What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, … Continue reading What marketers need to know about Google Assistant and Google Home
by Brent Pohlman May 22, 2016 Follow @brentpohlmanMay 22, 2016 It is all About Experience! Social media is, what it is, social talk using different media to get that message to someone. It is great for getting information in front of people in a quick and efficient manner. The issue I have is people continue … Continue reading I Don’t Care About Social Media. I Want a Much Better Experience
by Don Purdum May 21, 2016 Follow @donpurdumMay 21, 2016 What’s the bottom line about link building; is it still a profitable strategy to pursue to earn traffic to your website and increase sales? If so, how long does link building take to help you rank higher on a search engine? Let’s find out in … Continue reading What’s the Bottom Line About Link Building, Traffic and Sales?
by Shanelle Mullin May 20, 2016May 20, 2016 Why do the work when it’s already been done for? That’s the question business owners and marketers are asking before they hit “Purchase” on a $ 30 website template. Thousands, if not millions, of people turn to website templates to make the design process more efficient. But … Continue reading Why Website Templates Are Not Optimized (and What to Do About It)
by Brittney Ervin May 18, 2016May 18, 2016 Google’s ranking algorithm is constantly changing. Something that worked last year might get you huge penalties this year. Techniques that you relied on (and were touted by talking heads) just a few seasons ago can be disastrous for your website today. So how you know if you’re … Continue reading 3 Fascinating (and Scary) Facts About How Google Evaluates Your Website
by Eyal Katz May 16, 2016 Follow @eyalk100May 16, 2016 Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. … Continue reading What Facebook Support Won’t Tell You About Your Stuck Campaigns: A Case Study
