Tag Archives: about

6 Things Your Competitors Can Teach You About Your Business

Candace Huntly — January 31, 2017 Follow @SongBird_TO— January 31, 2017 Your competitors are likely at different stages in their development than you are. Maybe you launched a year ago and they are a legacy brand that you are chasing that has been in business for 60 years. Or perhaps you had a competitor enter … Continue reading 6 Things Your Competitors Can Teach You About Your Business →

6 Reasons You Should Be Thinking About an Omnichannel Strategy

Omni-Channel

Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy →

5 Things People Get Wrong About A/B Testing and How to Fix Them

A/B Testing Process

Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them →

Why B2B marketers should care about whitelisting

B2B Marketing

As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why ‘whitelisting’ is more effective for B2B marketers. Peter Isaacson on January 25, 2017 A company’s most valuable asset is often its brand — so brand safety is a big … Continue reading Why B2B marketers should care about whitelisting →

8 Common Social Media Marketing Mistakes & What to Do About Them

Social Media Mistakes

Mandy Edwards — January 24, 2017 Follow @memktgservices— January 24, 2017 When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. The world of social media marketing is gigantic. With numerous platforms to … Continue reading 8 Common Social Media Marketing Mistakes & What to Do About Them →

5 Top Things to Know about Choosing the Right Blogging Platform and Starting a Blog

Blogging Tips

Dorit Sasson — January 20, 2017 Follow @VoicetoStory— January 20, 2017 Whether you’re new to blogging as a business owner or an experienced blogger, choosing the right blogging platform can expand your social reach considerably, but thinking smart is key. A blogging platform is how you’ll reach your target audience, but there’s much more to … Continue reading 5 Top Things to Know about Choosing the Right Blogging Platform and Starting a Blog →

Ever Thought About Going Global with International SEO?

Search Engine Optimization

Al Gomez — January 19, 2017 — January 19, 2017 The New Year is always exciting. The air feels different – and suddenly, you want to go out there and DO something different, too. For others, they make big changes like rebranding or redesigning their logos. For some, changes might be subtle, but still effective. … Continue reading Ever Thought About Going Global with International SEO? →

What Mistakes on Your Resume Say About You

Career Resume

Amanda Clark — January 18, 2017 Follow @GrammarChicInc— January 18, 2017 Proofread, proofread, proofread. This is one of the most important things you should do before you submit any resume or cover letter. While you may think a minor mistake here or there is no big deal, it can actually speak volumes and make you … Continue reading What Mistakes on Your Resume Say About You →

Thinking About The Other Side Of Search

Search Engine Ranking

by Aaron Baar, Staff Writer, January 17, 2017 So much of search marketing revolves around thinking about how to get discovered that it’s easy to ignore the other half of the equation: what happens once you are found. It’s well known that consumers are fickle. They abandon Web sites that take too long to … Continue reading Thinking About The Other Side Of Search →

What Ecommerce Marketers Need to Know About Mobile SEO in 2017

Search Engine Optimization

Everett Sizemore — January 17, 2017 — January 17, 2017 By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they … Continue reading What Ecommerce Marketers Need to Know About Mobile SEO in 2017 →