Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017 PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context
Dan Blacharski — May 8, 2017 Follow @Dan_Blacharski— May 8, 2017 One-way broadcast messaging continues to be the mainstay of Madison Avenue, but by itself, this type of marketing is far less effective than it once was. Consumers are much more empowered, and prefer being part of the conversation. While there is no denying that … Continue reading What To Do About Negative Reviews
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. Dave Davies on May 8, 2017 I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily … Continue reading 3 logical myths about rankings that can destroy a business
By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. Ryan Shelley on May 3, 2017 at 1:00 pm SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an … Continue reading 3 predictions about the future of SEO
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load. Tim Peterson on May 3, 2017 For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can … Continue reading The most important thing to know about Facebook’s ad load problem
Laura Donovan — May 2, 2017 Follow @thewordpro— May 2, 2017 If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing? If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers … Continue reading Stop and Think About All the Customers You are Losing
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Andy Taylor on May 1, 2017 at 1:00 pm There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is … Continue reading What your paid search KPI says about you
Jeannie Walters — April 28, 2017 Follow @jeanniecw— April 28, 2017 It’s all about your people. And it’s also about…your people. Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and … Continue reading It’s Time to Be Honest About the People in Your Experience
