Bob Hutchins — June 20, 2017 Follow @Bobhutchins — June 20, 2017 Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the … Continue reading Everything You Need to Know NOW About Social Video Marketing
Dan Shewan — June 21, 2017 — June 21, 2017 If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – one of the fancier terms for working … Continue reading 7 Things Nobody Tells You About Working Remotely
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Casie Gillette on June 20, 2017 Times have changed. Gone are the days of yearly algorithm updates that would upend the search results … Continue reading What advanced SEOs need to know about algorithm updates
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Peter Szanto — June 7, 2017 Follow @szantopeter— June 7, 2017 Here are my written thoughts on it. (Summary at the end) What’s the name of the third person to fly the Atlantic Ocean solo? Do you know it? I didn’t. The real question is that how hard is to figure out what our … Continue reading I met with Garyvee and asked him about the Law of Category
Spencer X. Smith — June 5, 2017 Follow @spencerXsays— June 5, 2017 My friend, a brilliant attorney named Erin Ogden, of OgdenGlazer LLC in Madison, recently told me this story: “I saw another attorney today at lunch who I hadn’t seen in awhile. He said, ‘Oh, Erin! I am going to be sending a client … Continue reading 1 Social Media Number No One is Talking About – ROTOMA
Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising
Ji-A Min — May 26, 2017 — May 26, 2017 According to Josh Bersin, artificial intelligence (AI) is one of the fastest growing areas of recruiting. Check out 12 revealing stats on how recruiters feel about AI in our new infographic below. What is artificial intelligence? Artificial intelligence are abilities such as learning, perception, and … Continue reading 12 Revealing Stats On How Recruiters Feel About AI [Infographic]
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
