Tag Archives: about

To Lead & To Mislead: Common Misconceptions About Being in Charge

Ellie Batchiyska — January 9, 2019 Follow @ElitzaBee — January 9, 2019 Management. What we all strive for in some form or another. We desire to be promoted within our companies, to form and manage our own businesses, to have control over household activities. Whether it’s managing children, finances, or a staff, it’s a notorious … Continue reading To Lead & To Mislead: Common Misconceptions About Being in Charge →

RFP Questions to Ask About AI in the Contact Center

Content Management Tools

Kim Campbell — December 26, 2018 — December 26, 2018 ElasticComputeFarm / Pixabay You’ve got your game face on. You’re prepared for the future of customer service. And you’re ready for your outsourced customer service RFP to hit the road and bring you some stellar options for a new contact center partner. But are you … Continue reading RFP Questions to Ask About AI in the Contact Center →

So Your Income Dropped This Month; Here’s What to Do About Fluctuating Income

Business Improvement

Kara Perez — December 21, 2018 — December 21, 2018 kalhh / Pixabay Fluctuating income is, to some point, a part of every freelancer or small business owners life. There will be good months and not so good months. But, if your income fluctuates wildly, or you’re only having one good month and then several … Continue reading So Your Income Dropped This Month; Here’s What to Do About Fluctuating Income →

Everything Publishers Need to Know About Creating a Successful Ad Stack

Matt Shealy — December 4, 2018 — June 4, 2023 As an online publisher, you want your content to do more than just drive traffic – you have bills to pay. That content needs to be monetized, and online advertising is one way to do this. Setting up your own “ad stack” is a great way … Continue reading Everything Publishers Need to Know About Creating a Successful Ad Stack →

Teach yourself about machine learning and artificial intelligence

Machine Learning

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018 Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence →

How to Find Out About Company Culture in an Interview

Corporate Culture

Brian Devane — November 17, 2018 — November 17, 2018 StartupStockPhotos / Pixabay If you want to know what it’s like to work for a company and find out about their company culture the best time to ask is during the job interview. It’s hard to get a full grasp of what exactly some companies … Continue reading How to Find Out About Company Culture in an Interview →

Everything You Need To Know About Instagram’s Shopping Channel

Instagram Marketing

Kaleigh Moore — November 9, 2018 Follow @kaleighf — November 9, 2018 Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that’s interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically curated … Continue reading Everything You Need To Know About Instagram’s Shopping Channel →

What Mario Kart Taught Us About Digital Marketing

Digital Marketing

Maria Mora — November 7, 2018 Follow @mariamelee — November 7, 2018 Our annual group costume was born from a mutual love of Mario Kart, the game that’s been evolving since 1992. With over 100 million copies sold, Mario Kart is beloved around the world — even by people who now get destroyed by their … Continue reading What Mario Kart Taught Us About Digital Marketing →

Why Online Marketplaces Care About Barcodes (And You Should Too)

Online Marketplace

Michelle Covey — October 31, 2018 Follow @MichelleCovey — October 31, 2018 A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have a great product, and Amazon, eBay, Etsy and other websites offer ready-made distribution platforms to get your products sold. To make sure your … Continue reading Why Online Marketplaces Care About Barcodes (And You Should Too) →

Study confirms brands’ worst fears about unsafe content

Content Strategy

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content →