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Here’s why marketers should care about Microsoft’s Cortana

Marketing Tools

With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana →

Why clients in-house and what agencies can (and can’t) do about it

Client Acquisition

Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns. Amy Gesenhues on February 1, 2019  Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. … Continue reading Why clients in-house and what agencies can (and can’t) do about it →

How Digital Has Transformed Employee Engagement Strategies and What CMOs Can Do About It

Employee Engagement

Bob Van Rossum — January 28, 2019 Follow @BobVR — January 28, 2019 Employee engagement is a constant work in progress for organizations. According to Gallup, only 34 percent of employees in the U.S. are engaged in their jobs, with 13 percent who are “actively disengaged”. While these numbers have improved over the years, there … Continue reading How Digital Has Transformed Employee Engagement Strategies and What CMOs Can Do About It →

Stop Just Reading About Email Marketing Trends and Start Implementing Them

Email Marketing Tips

Ross Sibbald — January 25, 2019 Follow @https://www.twitter.com/rosssibbald — January 25, 2019 The year 2020 is just around the corner and before you know it, it will be here! It is a date of almost legendary proportions and for many years it has been a landmark date in terms of strategy planning for many blue … Continue reading Stop Just Reading About Email Marketing Trends and Start Implementing Them →

Social Media Ads: Basics You Need to Know About Each Platform

Social Media Advertisement

Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform →

What working with tech brands taught me about the future of agencies

Outsourcing

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies →

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