HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2022 The Federal Trade Commission (FTC) filed a complaint against HomeAdvisor, saying that since 2014, the company overcharged small and medium- sized businesses, and misrepresented the likelihood leads at much higher rates than HomeAdvisor’s … Continue reading HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says
Ads ran on the wrong websites for nine months before being caught by researchers Constantine von Hoffman on March 14, 2022 The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for … Continue reading Gannett ad mishap highlights concerns about programmatic advertising
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future
5 Things to Know About PPC Advertising on DuckDuckGo Bob Buckley / 23 Feb 2022 If you are thinking about advertising your business online, the first place you probably think of is Google. So, of course, it makes sense since the search engine giant commands most of the market and billions of monthly searches. … Continue reading 5 Things to Know About PPC Advertising on DuckDuckGo
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic. Chris Wood on March 2, 2022 at 2:36 Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as … Continue reading Salesforce talks about remote working and events in its earnings call
Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings. The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates
By Greg Smith February 16, 2022 My low point as a working parent came at the beginning of the pandemic when I crawled out the window to take a call on my roof because my kids were being so loud. At this point, stories like that don’t even raise eyebrows. Two years into this … Continue reading Why you should care about parent-friendly policies, even if you don’t have kids
By Y-Vonne Hutchinson February 11, 2022 It’s easy to get overwhelmed by the enormity of the social change in recent years. Many people are understandably asking themselves, “How do I, as one person, try to change a system?” As an international human rights lawyer,? then as the CEO of diversity, equity, and inclusion … Continue reading Talking about race at work starts with showing up. Here’s what comes next
Steven Imke January 20, 2022 Many people think that the Small Business Administration (SBA) lends money. In fact, the SBA is not a direct lender to businesses. Banks loan money to businesses, while the SBA helps banks feel more comfortable loaning money to Small Businesses by offering the bank a loan guarantee. When a person … Continue reading What You Need to Know About the Role of the SBA
Retail customers have been empowered by digitization and they’re loyalty is up for grabs. Chris Wood on February 2, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to … Continue reading Let’s talk about retail
