Tag Archives: about

It’s not all about revenue

Focusing on revenue as the key business outcome actually may not be the best way to drive growth. Kim Davis on January 31, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading It’s not all about revenue →

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Content Marketing

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters →

Everything You Need to Know About Google’s Core Algorithm Updates

Google Algorithm

Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings. The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates →

What You Need to Know About the Role of the SBA

Small Business Challenges

Steven Imke January 20, 2022 Many people think that the Small Business Administration (SBA) lends money. In fact, the SBA is not a direct lender to businesses. Banks loan money to businesses, while the SBA helps banks feel more comfortable loaning money to Small Businesses by offering the bank a loan guarantee. When a person … Continue reading What You Need to Know About the Role of the SBA →

10 Free Google Ads Tools You Didn’t Know About (But Should)

Google Advertisement

Kristen McCormick January 14, 2022 Things that can be hard: 1. Dubstep dancing2. Google Ads3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep … Continue reading 10 Free Google Ads Tools You Didn’t Know About (But Should) →

What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response

Risk Management

David DeCorte January 10, 2022 The words we used to describe something tend to reflect the way we think about the subject. For example, let’s say I’m walking down the street, and I see a rock lying on the sidewalk. If I describe that rock as a “loose chunk of gravel,” what image comes to … Continue reading What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response →

Should start-ups worry about hyping their products?

Product Development

The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products? →

7 Things Not to Do if You’re About to Retire

Retirement Planning

Jordan Bishop January 3, 2022 It’s a common misconception that retirement is the end of your working life. In reality, it can be a time to reinvent yourself and do what you’ve always wanted to do with your free time. However, many people make mistakes before they retire that have a negative impact on their … Continue reading 7 Things Not to Do if You’re About to Retire →

7 Things 2021 Taught Me About My Business

Year Review

Lacy Boggs December 25, 2021 I’m gonna be real with y’all: 2021 was a weird year around here. Things started with a bang. In January, my longtime friend and head writer, Teri Vannoy, made the decision to move on and accept a full time position elsewhere. I ended up hiring three new writers to help … Continue reading 7 Things 2021 Taught Me About My Business →

Everything You Need to Know About eCommerce Chargeback and How to Stop It

eCommerce Chargeback

Tom-Chris Emewulu December 20, 2021 eCommerce is a brilliant concept that leveled the business terrain for the little guys to participate in global commerce. And the metrics for success aren’t farfetched: create a product people love, create skillful marketing strategies, and frictionless distribution funnel to get your offering to those who need it. But it’s … Continue reading Everything You Need to Know About eCommerce Chargeback and How to Stop It →