Andrew GazdeckiMay 10, 2015 We all hate writing about ourselves and how great we are, so it’s no surprise that many businesses hate writing the About Us page on their website. The About Us page is proven to be one of the most frequented on any website and the information you put on that page … Continue reading How To Create The Best ‘About Us’ Page
Tea SilvestreMay 9, 2015 How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who … Continue reading What The Beatles Can Teach You About Telling A Story With Your Home Page
Sarah GreesonbachMay 8, 2015 There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, … Continue reading What Can Your Competitors Teach You About Website Redesign?
Miguel ConnerMay 5, 2015 They say everyone is Irish on St. Patrick’s Day. Some are more Irish than others, though, and some have made a career of maximizing their aspects to the stratospheres of success. I’m talking about U2, an act that could easily teach all companies about branding in the loud arenas of content … Continue reading 5 Lessons U2 Can Teach Us About Marketing (Infographic)
Amanda NelsonMay 4, 2015 I had an inspiring Thursday afternoon after listening to a recent Nextiva webinar featuring Barry Moltz and entrepreneur, millionaire, business owner, and star of ABC’s Shark Tank, Barbara Corcoran. In the interview portion of the webinar, Barry Moltz asked Barbara for insights on small business growth. The conversation covered hiring, culture, … Continue reading 15 Quotes From Barbara Corcoran About Growing Your Business
Eugene BekkerMay 2, 2015 Point-of-sale (POS) systems are making headlines after four different POS providers suffered data breaches in the past year — exposing customer information at a variety of small businesses. These businesses entrusted their POS providers with protecting customer information but were quickly subjected to harsh backlash from their defrauded consumers — 28 … Continue reading What Small Business’ Need to Know about POS Systems
Paul KeijzerMay 2, 2015 Once upon a time there used to be a discussion around the topic of whether social media profiles would replace the traditional CV. And though most companies still ask for some form of a resume – whether one uploaded by the applicant or created through a job portal, your social profiles … Continue reading The Truth About Social Profiles and 3 Actions to Attract Recruiters
Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers. Sahil Jain on April 30, 2015 More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every … Continue reading Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
Mike MoranApril 30, 2015 Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. The way that you have responded to this news … Continue reading Are You Thinking Clearly About The Search Ranking Algorithm?
Donato DiorioApril 30, 2015 It’s amazing how you can use Google search strings to find almost any type of data, including LinkedIn data. Today, finding relevant, accurate contact data is crucial to getting to know your prospect, reaching out, and closing that deal. With the right search strings, and an understanding of the laws of … Continue reading What You Can Learn From Recruiters About Finding The Right LinkedIn Contacts
