Jomer GregorioApril 28, 2015 Everywhere you go and in almost every place in the globe, you could see people hunched over a smartphone or a gadget. The world has really gone mobile. Who can blame them? With a smartphone that has the capability of a personal computer, almost every transaction can now be done online … Continue reading 8 Interesting Facts About Mobile SEO (Infographic)
Jessica BowersApril 27, 2015 Choosing Others’ Words Wisely In today’s digital age it is crucial to have a website to support your business. A company website can offer insight to your business’s goods and services, provide contact information for potential customers, share helpful FAQs, and can also be a great way to showcase the experience … Continue reading 5 Must-Know Facts About Customer Testimonials and Web Conversions
Anna ColibriApril 27, 2015 When people meet me at parties and business networking events they often want to know about search engine optimization (SEO). They want to know what SEO is and why it’s important. SEO is a complex topic, it’s true. While I’m passionate about SEO because I understand that it forms the foundation … Continue reading What in the SEM Are You Talking About? Search Engine Marketing Explained
Tea SilvestreApril 26, 2015 Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one … Continue reading How to Tell A Compelling Story With Your About Page
Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Jonathan BrightApril 21, 2015 Ahhhh, the Google algorithm update. From my perspective as a journalist these are always a bit like the culinary run-up to Christmas. Every industry commentator with something to say about your website and brand strategy assumes the role of TV chef, each with a hot new SEO recipe to get you … Continue reading Don’t Worry About ‘Mobilegeddon’, You Can Stand the Heat
Joel SolomonApril 21, 2015 The Mountain View, California, search giant announced back in February 2015, that they were looking at making the mobile user and their experience a priority. Here, we’ve answered a few common questions about the update, and given you some tips on how to best prepare your website for it. What is … Continue reading All About the Google Mobile Algorithm Update and How to Prepare
Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing
Kristen PatelApril 21, 2015 There are those that think email marketing is dead, and then there are those that believe that email marketing is very much alive, yet has become the equivalent of the mid-dinnertime mispronounced-name cold call. And then there is me. I know that email marketing, when done well, is nothing like a … Continue reading Email Marketing: It’s All About The Click-Throughs
