Tag Archives: ABC’s

The ABCs of A/B Testing: How to Base Your Subject Lines on Science

VerticalResponse — March 30, 2017 Follow @VR4SmallBiz— March 30, 2017 When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the … Continue reading The ABCs of A/B Testing: How to Base Your Subject Lines on Science

The ABCs of Creating Amazing Video Content for Your Ecommerce Site

Philip KushmaroOctober 24, 2015 Videos are no longer limited to the confines Hollywood, as personal mobile videos as well as videos for business purposes are growing at a staggering rate. With the help of major platforms like YouTube and Vimeo, online video content is hotter than ever. Given the social nature of digital output, videos … Continue reading The ABCs of Creating Amazing Video Content for Your Ecommerce Site

Mind Your Email Marketing “ABCs” To Move Forward In 2015

Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. Daniel Faggella on January 16, 2015 If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and … Continue reading Mind Your Email Marketing “ABCs” To Move Forward In 2015