Tag Archives: ABC’s

The ABC’s of SEO (Part 2)

Blake HarrisJuly 21, 2015 The art/business/chaos of understanding Search Engine Optimization (SEO) can be daunting. Especially as popular search engines consistently refine their algorithm. But regardless of what goes into crafting their super-secret special sauce, here are some terms that will help explain what SEO is all about, and can also assist with improving your … Continue reading The ABC’s of SEO (Part 2) →

The ABC’s of SEO (Part 1)

SEO Audit

Blake HarrisJuly 20, 2015 The art/business/chaos of understanding Search Engine Optimization (SEO) can be daunting. Especially as popular search engines like Google and Bing consistently refine their algorithm. But regardless of what goes into crafting their super-secret special sauce, here’s an A-Z list of terms that will help explain what SEO is all about, and … Continue reading The ABC’s of SEO (Part 1) →

Mind Your Email Marketing “ABCs” To Move Forward In 2015

Email Marketing

Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. Daniel Faggella on January 16, 2015 If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and … Continue reading Mind Your Email Marketing “ABCs” To Move Forward In 2015 →

ABC’s $2.76 million advertising binge

Marketing Guide

Jared Lynch November 4, 2014 The ABC has increased the amount it spends on advertising by 40 per cent as its total marketing budget swells to more than $11 million. The national broadcaster – which criticised government funding cuts in its annual report – spent $2.76 million on advertising in the 12 months to … Continue reading ABC’s $2.76 million advertising binge →

Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons

Customer Relationship Managemnet

By Brittany Bearden, Published October 30, 2014 ABC’s new show, Selfie, is about a self-obsessed social media addict, Eliza, played by Karen Gillan, who enlists her company’s marketing expert to market her to her coworkers, the same way that he marketed their pharmaceutical company’s nasal spray that “causes satanic hallucinations” successfully to the public. Within … Continue reading Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons →