Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. Rob Rasko on December 21, 2016 at 10:29 am 2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue … Continue reading Predictions for the digital advertising industry in 2017
by Aaron Baar, Staff Writer, December 20, 2016 The year is almost over, which means many marketers are deep into planning for 2017. While most media companies are forecasting only moderate overall advertising growth next year, digital ad spending — thanks to investment in social and search — will continue to be an area of … Continue reading Give These Three Areas Special Attention In 2017
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. Andrew Shotland on December 20, 2016 It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but … Continue reading Can SEOs make local search great again in 2017?
Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017
Shelly Dutton — December 20, 2016 — December 20, 2016 Over the past year, small and midsize businesses have been rethinking their relationship with technology – and not a moment too soon. In fact, 2016 marks the first wave of Gen Z entering the workforce. And as this generation continues to settle into the workplace … Continue reading How Small And Midsize Businesses Can Win The Digital Race In 2017
Ken Thoreson — December 19, 2016 Follow @/KenThoreson— December 19, 2016 While working with a client last week it became obvious that we are moving into the time to finalize 2017 budgets, compensation plans and something most sales managers don’t take enough in developing their 2017 Sales Kick Off meeting. Already many larger organizations are … Continue reading 10 2017 Sales Kick-Off Meeting Ideas
Kirk Dando — December 19, 2016 Follow @kirkdando— December 19, 2016 The man at the top of the mountain didn’t fall there. – Vince Lombardi You don’t simply arrive at the proverbially “top” of the mountain. It’s a tough journey. If you have a company on the cusp of growth in 2017, you are on … Continue reading How The Best CEOs Are Preparing Their Team For Growth In 2017
Blaise Lucey — December 17, 2016 Follow @blaiselucey00— December 17, 2016 Last year, we interviewed twenty different social media experts about the most important social media trends for the New Year. We got a huge response from both the Bitly community and the experts themselves, so we decided to look ahead once again. This time, … Continue reading The Top 17 Social Media Trends in 2017, According to the Experts
Zac Johnson — December 16, 2016 Follow @zacjohnson— December 16, 2016 To find success on the internet, you always need to be two steps ahead of the competition. In the world of blogging, this is even more true. When you look at the internet today, it’s easy to do a lot of things… such as … Continue reading 2017 Trends for Success – 5 Steps for Every Blogger
