Michelle Hummel December 18, 2014 If you want to get the most out of digital marketing in 2015, the time to start planning is now. By starting the year with a clear plan of what you want to accomplish, you’ll be able to make the most of all your efforts. Since digital marketing is … Continue reading 5 Essential Strategies for Digital Marketing in 2015
Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Jameson LaMarca December 14, 2014 Over the summer, news broke that both Facebook and Twitter were continuing to experiment with e-commerce through a Buy button within posts and tweets. Both are currently being tested with a small number of clients, yet advertisers and marketers are eagerly awaiting its arrival. Rather than rushing the roll … Continue reading The Facebook and Twitter Buy Button in 2015
Ernan Roman December 16, 2014 Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want–or do not want–from your customer experience, communications and company interactions? Here are 3 key questions … Continue reading 3 Questions You Need To Ask Now For 2015 Success
Bobbie Wasserman December 13, 2014 One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media
Finding it hard to integrate new tactics and technologies into your work routine? Columnist Rachel Balik suggests freeing up your time by dropping these 5 bad marketing habits. Rachel Balik on December 12, 2014 As 2014 draws to a close, many of us are trying to both take stock of the year … Continue reading Five Bad Marketing Habits To Give Up
Kimberly Brandt December 12, 2014 As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter … Continue reading Six Digital Marketing Pros Suggest Ways You Can Make 2015 Your Most Successful Year Ever
Prasant Naidu December 11, 2014 Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social media campaigns, is that the focus on exclusive visual content for the … Continue reading How Visual Content On Social Media Is Going To Evolve In 2015
by Sameer Panjwani December 9th, 2014 by oschene According to the 2013 B2B Content Marketing Benchmarks study by Content Marketing Institute, content marketers are challenged with 3 things: – Producing enough content – Producing content that engages – Producing a variety of content As 2015 rushes towards us, it’s time to start planning a … Continue reading 12 Months Of Content Event Triggers For 2015
