Tag Archives: 2015

The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3

Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3

Four Key Questions to Address in Strategizing for 2015 Search Marketing

Jane Intrieri December 23, 2014   It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy. Even though most enterprise companies have advanced … Continue reading Four Key Questions to Address in Strategizing for 2015 Search Marketing

Experts are Saying Guest Blogging will Rule in 2015: Find out Why!

Ayodeji Onibalusi December 21, 2014   Many will agree with me that the blog post by Matt Cutts announcing the “death” of guest posting is one of the biggest news to ever affect the internet marketing industry. For weeks, experts deliberated over how harsh the decision was, why guest posting had quickly become a namesake … Continue reading Experts are Saying Guest Blogging will Rule in 2015: Find out Why!