Tag Archives: Marketing

6 ways to use generative AI for your marketing

Generative AI

Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Katie Robbert on December 1, 2023 Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement.  Understanding and … Continue reading 6 ways to use generative AI for your marketing →

Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win

Marketing Skills

  By Chris Morris December 01, 2023 Red Lobster’s biggest promotion might be gobbling up its profits and causing some concerns in the finance department, but it may still be a win for marketing. The restaurant chain made headlines this week when it announced its Endless Shrimp deal was part of the reason it reported … Continue reading Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win →

How to optimize sales and marketing processes for efficient customer acquisition

Customer Acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition →

Marketing value and data: Doing more with less

Marketing Data

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less →

5 signs of a customer-centric marketing team

Customer Centric Marketing

Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team →

How to use conversion data to enhance top-of-funnel marketing

Sales Funnel

Here’s how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time. Ana Mourão on November 21, 2023 Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as … Continue reading How to use conversion data to enhance top-of-funnel marketing →

Maximizing impact: Marketing resource allocation in lean times

Marketing Tools

When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times →

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