If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology? Bolaji Oyejide on February 8, 2024 Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth … Continue reading Did martech break B2B marketing?
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Stacey Ackerman on February 7, 2024 I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never … Continue reading How agile marketing teams can work with AI
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them. Constantine von Hoffman on February 6, 2024 Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s … Continue reading 75% of consumers made purchases as a result of SMS marketing
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024. Geoff Crain on February 1, 2024 The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. … Continue reading Top 5 strategic trends for social media marketing in 2024
Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. Jessica Hawthorne-Castro on January 31, 2024 Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to … Continue reading Why you should add predictive modeling to your marketing mix
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Ryan Phelan on January 25, 2024 Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can … Continue reading 3 keys for email marketing in 2024: AI, change, learn
Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Generative AI is having an impact. Pamela Parker on January 24, 2024 Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated … Continue reading How generative AI is impacting email marketing software
By Tim Ringel January 19, 2024 Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging. … Continue reading Why above-the-line marketing isn’t above accountability
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more. Amy Strickland on January 17, 2024 Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how … Continue reading 5 secrets of streamlining marketing workflows
