Operationalizing AI doesn’t require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity. David Iscove on December 18, 2023 The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations … Continue reading The 5 key pillars of AIOps in marketing
Tag Archives: Marketing
5 ways CRMs are leveraging AI to automate marketing today
Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Gene Marks on December 18, 2023 Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer … Continue reading 5 ways CRMs are leveraging AI to automate marketing today
Breaking down data silos: A practical guide to integrated marketing data
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Chris Wood on December 15, 2023 Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are … Continue reading Marketing automation software for small business: How to get started
Lead generation and marketing automation: How they work together
Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023 Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together
7 ways to end the sales and marketing Catch-22
Sales and marketing have entered a vicious cycle of “more is better” without considering performance. Here’s how to break it. Scott Gillum on December 11, 2023 In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where … Continue reading 7 ways to end the sales and marketing Catch-22
3 tips to tackle the annual marketing budget challenge
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results. Justin Sharaf on December 5, 2023 Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the … Continue reading 3 tips to tackle the annual marketing budget challenge
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
Why edge cases matter in marketing strategy
Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Andrea Cruz on December 4, 2023 Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure … Continue reading 2024 B2B trends: 6 key areas for marketing success
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