Angela Hausman, PhD December 4, 2020 Image courtesy of Backlinko Backlinks are essential factors in any content marketing strategy as they improve your SEO, driving increased traffic to your website. When you create backlinks from other sites within and outside its domain, those backlinks act as endorsements of the content, demonstrating the content is relevant … Continue reading How to Create Backlinks That Support Your Content Marketing Strategy
For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing
Jock Breitwieser December 1, 2020 Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific content to a very targeted audience that … Continue reading 3 Strategies to Personalize Your Social Media Marketing Campaigns
Chris Christoff December 3, 2020 Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Today influencer marketing has emerged as one of the most popular digital marketing trends, and businesses are enthusiastically collaborating with influencers to promote their products and services. … Continue reading What is Influencer Marketing: How to Develop Your Strategy
Karen Repoli December 2, 2020 No one opens up their brand new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there. But what you do while your list is growing is critical to your future success. It’s never too … Continue reading 3 Tactics to Implement Now for Effective Email Marketing
Syed Balkhi December 2, 2020 Email marketing is widely regarded as the best way to grow companies of all sizes. When you consider that the average email campaign has a return on investment of 4,400%, the impact of this strategy becomes clear. Business owners know that consumers worldwide, regardless of their interests, use email to … Continue reading Email Marketing and Business Growth: What You Need to Know in 2021
Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Jake Eisenberg November 27, 2020 Performance marketing is a performance-based form of paid marketing and advertising where a business only pays once a desired action is achieved. These actions – agreed upon by the business (merchants) and the marketing partners (publishers) ahead of time – may be in various forms such as clicks, generation of … Continue reading Top 4 Benefits of Performance Marketing for Small Businesses
Chris Christoff November 26, 2020 Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for … Continue reading 4 Marketing Tools You Need to Dominate Your Marketing Strategy
Brian Wallace November 25, 2020 90% of marketing experts say email engagement is their primary method in measuring content performance. Almost the same, 87% of marketing experts say email is one of their top channels for organic distribution. On top of that, email marketing is free. With that comes many options. 59% of marketing professionals … Continue reading How To Choose An Email Marketing Platform [Infographic]
