Tag Archives: ​How

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017   When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

​How Sales Data Improves (Or Impairs) Your Sales Forecast

Pete GraceyJune 7, 2015 There’s no way around it: Sales forecasting is guess work for some executives. However, in reality, those guesses should be based on fact. Many people make their living from educated guesses in gambling such as blackjack, horse racing, and March Madness pools. But let’s be serious for a moment: your sales … Continue reading ​How Sales Data Improves (Or Impairs) Your Sales Forecast