By Rob Walker November 04, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Recently, some visitors to Apple’s App Store noticed some strange suggestions when searching for new apps. Some of those looking at apps to help with a gambling addiction were prompted to try gambling apps. Looking … Continue reading Why is Apple gambling its brand reputation on selling ads?
Most salespeople say their organizations aren’t ready for online selling. Constantine von Hoffman on August 24, 2022 Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional … Continue reading Why B2B buyers now hate traditional B2B selling
Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Amazon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Company broke previous promise to protect users’ personal information. Constantine von Hoffman on May 26, 2022 It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said: “Twitter to pay $ 150 million penalty for allegedly breaking its … Continue reading FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
Arik Hanson January 19, 2022 For years, we’ve heard the same thing: This is the year social e-commerce takes off. And it really never held true until last year (thank you global pandemic!). The tools are in place. Facebook and Instagram have shopping platforms that are fairly easily to set up–and ridiculously easy to buy … Continue reading The Future of Social is Selling – And It’ll Be Live-Streamed
Arik Hanson January 19, 2022 For years, we’ve heard the same thing: This is the year social e-commerce takes off. And it really never held true until last year (thank you global pandemic!). The tools are in place. Facebook and Instagram have shopping platforms that are fairly easily to set up–and ridiculously easy to buy … Continue reading The Future of Social is Selling – And It’ll Be Live-Streamed
Jock Breitwieser October 29, 2021 Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, one of the biggest hurdles is being able to show … Continue reading 3 Inspiring Examples of B2B Social Selling for Your Own Strategies
Nick McLean October 5, 2021 The COVID-19 pandemic hugely impacted companies in nearly every business sector. The impact forced business owners like you to confront a wide variety of unforeseen challenges. The massive shift to remote work, changing labor market, and new trends in consumer behavior are just a few of the obstacles you might … Continue reading Is Now a Good Time to Start Selling Your Business?
Dildeep Singh September 16, 2021 There’s a lot more to selling things online than just putting items on Amazon or eBay and hoping for the best. It all starts with developing a plan for how to approach the situation. It should be something you know and are passionate about. Here’s what you need to know … Continue reading What You Need to Know to Start Selling Products Online
Jeffrey Gabriel June 21, 2021 I came across a great article by BitRebels.com, “How To Make Money Buying And Selling Domain Names.” Being in the space, I have personally seen many of my colleagues, friends, and competitors make millions doing this. Working at Uniregistry, and having the opportunity to manage and broker domain names directly … Continue reading How To Make Money Buying and Selling Domain Names
