Hi, Welcome Welcome back Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use … Continue reading Salesforce updates Einstein 1 Platform with unified business data
Latest Posts
Is The CMO Title Dying On The Vine?
CMO Title Dies On The Vine by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2023 The demise of the CMO role for some companies has been written about ad nauseam for many years. At first the role changed, Now we are seeing more companies eliminate the title. I worked for a short time in PairGain … Continue reading Is The CMO Title Dying On The Vine?
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature
3 observations from 2023 to help you in 2024
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024. Ryan Phelan on December 13, 2023 Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all … Continue reading 3 observations from 2023 to help you in 2024
Your guide to successful content creator partnerships
When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get … Continue reading Your guide to successful content creator partnerships
Etsy cuts 11% of staff and stock price tumbles
Etsy cuts 11% of staff and stock price tumbles Deanna Ritchie / Last Updated: Dec 13, 2023 The height of the holiday season is upon us, and Etsy is cutting 11% of its staff, looking to restructure the business and cut costs. Josh Silverman, Etsy CEO, said, “We must streamline costs against a “very … Continue reading Etsy cuts 11% of staff and stock price tumbles
Lead generation and marketing automation: How they work together
Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023 Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together
Instagram Notes can now include two-second looping videos
Instagram Notes can now include two-second looping videos Your mutuals can now reply directly to Notes, too. Karissa Bell Thu, Dec 14, 2023 Meta Instagram inboxes are about to get a little busier. The app is adding two-second looping videos and direct replies to Notes, the status update-like feature that lives at the top … Continue reading Instagram Notes can now include two-second looping videos
Spotlight on the expert: Greg Krehbiel
Greg Krehbiel’s path to becoming a CDP savant began with a degree in geology that turned into a career in publishing. Constantine von Hoffman on December 13, 2023 In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long … Continue reading Spotlight on the expert: Greg Krehbiel
Microsoft and CWA Union reach AI agreement
Microsoft agrees to union contract terms involving the use of AI This is the first US instance of collective bargaining in the company’s history. Lawrence Bonk Mon, Dec 11, 2023 Future Publishing via Getty Images Microsoft has agreed to union contract language regarding its use of artificial intelligence, which should give workers a voice … Continue reading Microsoft and CWA Union reach AI agreement
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