Hi, Welcome Welcome back Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first … Continue reading Breaking down data silos: A practical guide to integrated marketing data
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HubSpot’s November 2023 releases: The manager’s guide
Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more. Jen Bergren on December 15, 2023 HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Here are the updates relevant for managers: Deal pipeline rules … Continue reading HubSpot’s November 2023 releases: The manager’s guide
Apple is settling a class action lawsuit over Family Sharing for $25 million
Apple is settling a class action lawsuit over Family Sharing for $25 million You might just get a payout up to $50. Malak Saleh Updated Sat, Dec 16, 2023 AP If you used Apple’s Family Sharing feature with at least one other person and bought a subscription to an app through the App Store … Continue reading Apple is settling a class action lawsuit over Family Sharing for $25 million
Strike A Chord: The Connection Between Music And Search
Strike A Chord: The Connection Between Music And Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 15, 2023 From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max. … Continue reading Strike A Chord: The Connection Between Music And Search
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Chris Wood on December 15, 2023 Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are … Continue reading Marketing automation software for small business: How to get started
Instagram rolls out new customizable Story templates
Instagram rolls out new customizable Story templates You’ll be able to add your own spin to other people’s Add Yours templates. Kris Holt Fri, Dec 15, 2023 Instagram Instagram is rolling out a feature that could help users have more fun with Stories. Starting today, you’ll have the ability to create Add Yours templates. … Continue reading Instagram rolls out new customizable Story templates
The CMO’s guide to aligning martech and business strategy
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
Elon Musk will have to testify in SEC’s Twitter probe after all
Elon Musk will have to testify in the SEC’s Twitter probe after all It’s just “one more day of depositions to survive and it’s over,” the judge said. Richard Lai Updated Fri, Dec 15, 2023 Elon Musk Despite Elon Musk’s earlier attempts to avoid further testifying for the Twitter-takeover investigation, his luck appears to … Continue reading Elon Musk will have to testify in SEC’s Twitter probe after all
New EU gig worker rules would see millions receive employment benefits
New EU gig worker rules would see millions receive employment benefits Rachael Davis / Last Updated: Dec 14, 2023 The European Union (EU) has provisionally approved rules to improve protections and benefits for gig economy workers, largely aimed at those who deliver food and offer rides through apps. Those who work for apps like … Continue reading New EU gig worker rules would see millions receive employment benefits
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