GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, “People use it much more than we expected.” Constantine von Hoffman on January 16, 2025 Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem … Continue reading AI-powered martech news and releases: January 16
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TikTok, Temu and more face complaints alleging GDPR violations in EU
TikTok, Temu and more face complaints alleging GDPR violations in EU Max Schrems’ NOYB is taking its first action against Chinese firms. anna washenko Updated Thu, Jan 16, 2025 ADEK BERRY via Getty Images Austrian privacy advocate NOYB has launched its first GDPR complaints against Chinese businesses. The organization has filed complaints … Continue reading TikTok, Temu and more face complaints alleging GDPR violations in EU
One reason the U.S. government is so spooked by TikTok: AI
January 16, 2025 One reason the U.S. government is so spooked by TikTok: AI The app has 170 million U.S. users. That could present China with a lot of data on which to train its AI. BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of … Continue reading One reason the U.S. government is so spooked by TikTok: AI
Are marketers trusting AI too much? How to avoid the strategic pitfall
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away
January 16, 2025 Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away The American Climate Corps is shutting down before Trump takes office. What even was it? BY Grist and Kate Yoder Giorgio Zampaglione loved his two-hour commute from the town of Mount Shasta into … Continue reading Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away
4 ways to correct bad data and improve your AI
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. Shiv Gupta on January 15, 2025 As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, … Continue reading 4 ways to correct bad data and improve your AI
Social media and influencers: 2025 predictions
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
Search Heads Into Multiverse Universe
Search Heads Into Multiverse Universe by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2025 Click-through rates have declined in Google Search, but that just suggests people are interacting more inside AI Overviews and that gets them further down the funnel. What will this fragmentation do for ad revenue at Google, Microsoft and others? Jim Yu, … Continue reading Search Heads Into Multiverse Universe
5 things to know about TikTok replacement RedNote
January 15, 2025 5 things to know about TikTok replacement RedNote A quick guide to the app that’s courting TikTok users ahead of the U.S. ban. BY Jessica Bursztynsky Earlier this week, the Chinese app Xiaohongshu, known as RedNote, shot up to become the most-downloaded app on the Apple’s U.S. App Store, partly as a “joke’s … Continue reading 5 things to know about TikTok replacement RedNote
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025 Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report
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