Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025 When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust
Google Ties AI With Trust Scores To Identify, Validate False Information by Laurie Sullivan , Staff Writer @lauriesullivan, January 17, 2025 Fake locations and illegal listings have become a problem for Google Business Listings (GBL), Near Media co-founder Mike Blumenthal said during an interview with Brad Wetherall, former director-support operations at Google. Wetherall now runs a … Continue reading Google: Agentic With Trust Scores Can Identify False Information
January 17, 2025 Meta rebranded performance-based layoffs as ‘non-regrettable attrition’ The tech giant is cutting thousands of employees in a round of performance-based layoffs. Here’s why that could cost Meta, say some experts. BY Pavithra Mohan When Meta broke the news of layoffs to employees this week—on the heels of major changes to its content moderation … Continue reading Meta rebranded performance-based layoffs as ‘non-regrettable attrition’
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure. Benu Aggarwal on January 17, 2025 As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack … Continue reading How to select a CMS that powers SEO, personalization and growth
January 17, 2025 Labor Department fines more slaughterhouses for child labor The Labor Department said that QSI employed children on overnight shifts at 13 meat processing plants. BY Associated Press The problem of kids working in dangerous slaughterhouses continues to be a concern as the Labor Department announced its third agreement this week with a company … Continue reading Labor Department fines more slaughterhouses for child labor
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. Anu Adegbola on January 17, 2025 You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will … Continue reading Microsoft Clarity launches Google Ads integration
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year’s 11.8%. Chris Wood on January 16, 2025 U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media … Continue reading IAB expects digital advertising growth to slow considerably this year
January 16, 2025 With full speed ahead on AI investment, does ROI matter? Whether companies are overspending on artificial intelligence depends on your view of the bigger picture. BY Sowmyanarayan Sampath In the great AI spending spree, does ROI matter? That’s a question that every tech-related company should be asking themselves. The right answer could save … Continue reading With full speed ahead on AI investment, does ROI matter?
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. Mike Pastore on January 16, 2025 For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine … Continue reading CDP consolidation continues, as Rokt scoops up mParticle
Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
