Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn. Ali Schwanke on February 11, 2025 Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, I’m always talking with clients about this! So let’s dive into actionable strategies … Continue reading How to use HubSpot to improve your webinar strategy
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. Natalie Jackson on February 10, 2025 Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing … Continue reading Why marketing should own sales enablement technologies
OpenAI’s board ‘unanimously’ rejects Elon Musk’s $97.4 billion takeover bid “OpenAI is not for sale,” said Chair Bret Taylor. igor bonifacic Updated Sat, Feb 15, 2025 Reuters / Reuters Elon Musk launched a $97.4 billion bid to take control of OpenAI. The Wall Street Journal reported a group of investors led by Musk’s … Continue reading Elon Musk wants to buy OpenAI for $97.4 billion
Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection. Angelina Eng on February 10, 2025 Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in reducing fraudulent … Continue reading How to tackle ad fraud in 2025
February 09, 2025 How to spot red flags for burnout in yourself and coworkers Burnout in anyone you work with can make a good job miserable. Here’s how to spot the signs and what to do about it. BY Kathleen Davis The shine has worn off the new year and, given the long slog of winter … Continue reading How to spot red flags for burnout in yourself and coworkers
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work. Steve Petersen on February 7, 2025 I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. … Continue reading Lessons learned from martech wins
February 08, 2025 Why clean energy interests globally have shifted to money and jobs A sharper emphasis on profit potential has become evident as President Trump stormed into office with a flurry of rollbacks to clean energy initiatives and an emphatic declaration of plans to ‘unleash’ oil, gas, and mining. BY Associated Press Saving the planet is so … Continue reading Why clean energy interests globally have shifted to money and jobs
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
The concept of an ICP is often misunderstood. Let’s set it straight. Scott Hornstein on February 7, 2025 Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but competitors will catch … Continue reading Winning the race to profitability with a dynamic ICP
Google Search Wacky Rankings Closely Watched by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2025 Content ranking on Google Search might seem a little wacky these days. Older news articles sometimes will rank higher in search results than newer content, much higher than when originally published. I noticed this in January and mentioned it to … Continue reading Google Search Wacky Rankings Closely Watched
