Latest Posts

This tool will help declutter your digital mess

August 11, 2025 This tool will help declutter your digital mess BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Most bookmark tools feel like cluttered digital filing cabinets—full of folders, tags, and organizational overhead. mymind is a minimalist alternative. It’s a clean, simple … Continue reading This tool will help declutter your digital mess

Why your employees are actively resisting AI in the workplace (and what to do about it)

August 10, 2025 Why your employees are actively resisting AI in the workplace (and what to do about it) BY Fabian Veit Most things in the world are complicated, and identity more than most. Everyone’s sense of self and purpose is a combination of shifting internal and external ingredients, and it’s never permanent: Brain chemistry, physical … Continue reading Why your employees are actively resisting AI in the workplace (and what to do about it)

My employee is bad at his job but keeps saying he’s doing great

August 10, 2025 My employee is bad at his job but keeps saying he’s doing great BY Inc. Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I recently hired a … Continue reading My employee is bad at his job but keeps saying he’s doing great

How Slutty Vegan founder Pinky Cole lost control of her business—and took it back

August 10, 2025 How Slutty Vegan founder Pinky Cole lost control of her business—and took it back BY Robert Safian Pinky Cole, founder of the plant-based food chain Slutty Vegan, shares the details of a recent professional upheaval in which she lost control of her company—and then fought to win it back. She also opens up … Continue reading How Slutty Vegan founder Pinky Cole lost control of her business—and took it back

The hidden power of persona-driven UAT in martech success

Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025       User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success

Traditional search still dominates, but AI is making gains in the U.S. and Europe

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe

New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think

August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think

AppLovin’s Adjust Data Shows AI Changing In-App Targeting

AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting

CreativeOps can’t scale alone — fusion teams make it happen

Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution. Gareth Chilton on August 8, 2025       Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t … Continue reading CreativeOps can’t scale alone — fusion teams make it happen