Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros? Mike Pastore on August 8, 2025 The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both … Continue reading Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
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Apple will bring GPT-5 to Apple Intelligence in iOS, iPad OS and macOS 26
Apple will bring GPT-5 to Apple Intelligence in iOS, iPad OS and macOS 26 OpenAI’s model will still be optional for Apple device users. Matt Tate Updated Fri, August 8, 2025 Apple OpenAI finally released its long-awaited GPT-5 model this week, unsurprisingly proclaiming it its best yet with regards to coding, accuracy, safety and more. … Continue reading Apple will bring GPT-5 to Apple Intelligence in iOS, iPad OS and macOS 26
The secret to getting your marketing team to use AI
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner. Domenic Venuto on August 7, 2025 Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and … Continue reading The secret to getting your marketing team to use AI
Google Ads Performance Max Gains Controls, Reports, Creative insights
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
TikTok is losing it over real-life octopus cities
August 07, 2025 TikTok is losing it over real-life octopus cities BY Eve Upton-Clark Remember when the internet cried actual tears for an anglerfish earlier this year? Now, TikTok has a new deep-sea obsession. Brought to light by creator and wildlife biologist Josh Allyn, TikTok has recently discovered “Octopolis” and “Octlantis”—two real underwater sites off the … Continue reading TikTok is losing it over real-life octopus cities
Successful companies will integrate AI training into workflow
August 07, 2025 Successful companies will integrate AI training into workflow BY Meghan Joyce Most of us are failing at AI. While nearly 90% of CEOs expect AI to transform their organizations, only 16-23% report seeing meaningful value today. As a result, employers and employees are losing out. Employees are significantly undertrained in AI. Yet, they … Continue reading Successful companies will integrate AI training into workflow
How and why awareness, confidence and trust drive GTM outcomes
Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025 Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit or sharper … Continue reading How and why awareness, confidence and trust drive GTM outcomes
Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
August 07, 2025 Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment BY Sarah Fielding President Trump and the tech industry are continuing their dance of give and take. This time, it’s Apple doing the appeasing. On Wednesday, August 6, CEO Tim Cook announced that Apple … Continue reading Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
WLA shares commitment to combating match fixing and maintaining sports integrity
WLA shares commitment to combating match fixing and maintaining sports integrity Sophie Atkinson The World Lottery Association (WLA) has announced that it has ramped up activities to combat match fixing and other illicit activities which impact the industry. “Together with other stakeholders, we are leading this global fight,” the WLA says. In a deeper look … Continue reading WLA shares commitment to combating match fixing and maintaining sports integrity
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
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