Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance. By Sharon Cantor Ceurvorst Published on May 4, 2026 AI is no longer a future disruptor for marketing. It is already changing discovery and buying decisions, and how organizations evaluate market opportunities and compete for … Continue reading How marketing leaders are succeeding in the AI era
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. By Lisa Shaw February 3, 2026 For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and … Continue reading Marketing leaders need peers, not playbooks
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025 As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly. Anita Brearton on September 1, 2023 It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and … Continue reading Marketing leaders, are you actually ready for AI?
