August 13, 2025 6 fast ways to bounce back from a job rejection BY Margie Warrell Sarah thought she’d nailed it. Three rounds of interviews for her dream marketing role, glowing feedback from the hiring manager, and a reassuring “we’ll be in touch soon.” So when the rejection email landed in her inbox two weeks later—a … Continue reading 6 fast ways to bounce back from a job rejection
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
August 13, 2025 How to create an out of office plan so you can go on vacation guilt-free BY Erica Lamberg Effective planning before you go on vacation can make your time off more relaxing and enjoyable. Unsurprisingly, research reveals that vacations are beneficial for your mental and physical well-being and most employees return more creative … Continue reading How to create an out of office plan so you can go on vacation guilt-free
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials. Constantine von Hoffman on August 12, 2025 “AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a … Continue reading Why the AI era could be the revenge of the English major
August 12, 2025 Tempted to spend money? Follow these 3 expert tips to save it instead BY Associated Press Why do so many of us struggle to save? Saving for the future can be difficult because of a cognitive bias known as hyperbolic discounting: our tendency to place greater weight on immediate satisfaction, even if focusing … Continue reading Tempted to spend money? Follow these 3 expert tips to save it instead
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. Stephanie Trovato on August 12, 2025 Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations … Continue reading Strong MOps is how marketing runs on time and at scale
Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation Suswati Basu Bally’s Corporation says it had “milestone achievements and marked progress” in the second quarter of 2025 as it pushes ahead with what CEO Robeson Reeves calls the “new Bally’s 2.0.” For the three months ending June 30, the company brought in $ 657.5 million … Continue reading Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? Constantine von Hoffman on August 11, 2025 Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been … Continue reading Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
August 11, 2025 This L.A. store’s entire inventory of Labubu dolls has been stolen by masked thieves BY Associated Press A group of masked thieves stole about $7,000 worth of Labubu dolls from a Los Angeles-area store this week, authorities said. The incident took place early Wednesday morning at a store in La Puente, a city … Continue reading This L.A. store’s entire inventory of Labubu dolls has been stolen by masked thieves
