Susan Gilbert August 20, 2020 
Today I have some live streaming video tools to help you improve your brand presence online. Here are four links with tips and tricks to kick start your workweek.
Video content is quickly becoming first place when it comes to building a brand online. With a real-time broadcast you can quickly attract an interested audience. By taking advantage of live streaming tools you can host your show with ease. Would you like to successfully start your next live video? Take advantage of these resources, and let me know how these work for you!
1) Live video production software – Wirecast by Telestream
Broadcast your live videos in a professional format. Wirecast by Telestream is a great way to capture, produce, and stream your videos without the need for a high end production studio. In addition to your video camera you can also turn your iPhone into a live recording device. Get in on live social media feeds as well as precise audio/visual sync capabilities for top quality shows.
2) Secure live video meetings – Google Meet
Reach your viewers and customers instantly with this free resource available for Google Chrome or through your account. Google Meet allows users to start a group conversation, have private video chats with customers, and more. Use this tool to create a better connection with your prospects as well as your team in an encrypted and safe portal that helps stop hackers from breaking into your conversations.
3) Go live on your Page – Facebook Live
Build a larger brand audience with live events and behind the scenes video. Facebook Live can help your business stand out with real-time shows such as product demos, interviews, and more. This is a fun way to better connect with your Fans and to create a meaningful message that will gain a lot of visibility quickly.
4) Start streaming quickly and easily – Open Broadcaster Software
Would you like to start a broadcast for free? OBS is an open source software for PC, Linux and Mac users, which allows for recording and broadcasting your live videos. The developers have also created an API, which allows other developers to create their own plugins to better control the streaming experience on social media. Features include screen capturing, simultaneous scenes, an audio mixer and more.
Hopefully you will find these live streaming video tools useful to your digital marketing strategy. Are there any that you would like to add as well?
Have fun with these tips and tools.
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