Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. By Moni Oloyede January 7, 2026 Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms … Continue reading 7 tips for building a B2B social presence that actually works
LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence by Colin Kirkland , August 23, 2023 LinkedIn is rolling out brand partnership labels on in-app posts, according to screenshots captured by social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are sponsored by a … Continue reading LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops. Chris Wood on June 7, 2022 Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all … Continue reading Samsung expands metaverse presence with Discord
A new study shows the exponential growth in metaverse positions. Chris Wood on March 29, 2022 Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta, the number of job openings on Adzuna … Continue reading Metaverse jobs surge as businesses scramble to grow VR presence
Laura Spawn December 8, 2021 Love it or hate it, social media is here to stay. Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage with companies that share their values and that can help … Continue reading Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles
Sahail Ashraf September 17, 2021 Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your … Continue reading Social Media Marketer’s Guide To Growing Your Online Presence
Debra Murphy June 18, 2021 The year 2020 redefined the brand image and perception of LinkedIn as a business and as a platform. It was once considered a platform for stuffy leaders and corporate recruiters. Today, it is among the best platforms for personal (professional) branding, relationship building, and social selling (thanks to the LinkedIn … Continue reading Tips To Further Improve Your LinkedIn Presence for Professional Branding
Amy Drader May 21, 2021 jmexclusives / Pixabay Did you hear the one about the boss who turned herself into a potato during a video call? Sounds like a joke my six-year-old would tell. The manager downloaded a filter for a virtual meeting platform and could not turn it off. This filter made her appear … Continue reading Virtual Leadership Presence
