Tag Archives: Live

How Public.com used personalized cross-channel engagement to double attendance at live events

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events

IAS Adds Live Quality Measurement For CTV Campaigns

IAS Adds Live Quality Measurement For CTV Campaigns by Karlene Lukovitz  @KLmarketdaily, January 28, 2022 Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality. The reporting platform now enables media quality measurement for campaigns with CTV data based … Continue reading IAS Adds Live Quality Measurement For CTV Campaigns

The future of marketing starts now. Join Zeta Live November 16-17th, 2021

Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Zeta Global on November 10, 2021   Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Sessions will explore the intersection of marketing, innovation, creativity, … Continue reading The future of marketing starts now. Join Zeta Live November 16-17th, 2021

The Ultimate Guide to Lead Generation Using Live Chat

Surya Ranjan Pandita July 23, 2021 Live chat is increasingly playing a greater role in customer support, especially due to the pandemic and resulting market changes over the last year. In fact, live chat played a key role in helping already-burdened customer support teams deal with the additional workload and troubleshooting caused by COVID-19. However, … Continue reading The Ultimate Guide to Lead Generation Using Live Chat

Why Your Post-Pandemic Digital Strategy Should Include Live Video

Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video

8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business

Young Entrepreneur Council February 8, 2021 Live video has significantly increased in popularity in recent months, and a growing number of businesses are interested in using this medium to increase their visibility online, connect and engage with their customers and even reach whole new audiences. However, it’s not enough to simply go live. You have … Continue reading 8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business