Tag Archives: Online

7 Must-Have Tools for Online Stores Serious About Meeting Their ROI Goals In 2018

Nathan Resnick — February 5, 2018 Follow @naterez94 — February 5, 2018 With the start of a new year comes a great opportunity for businesses big and small to look back at what they accomplished in 2017 and make plans for improving their profitability in 2018. But how can you ensure that you’ll actually meet … Continue reading 7 Must-Have Tools for Online Stores Serious About Meeting Their ROI Goals In 2018

The Growing Importance of Same Day Delivery for Online Consumers [Infographic]

Stacey Rudolph — February 2, 2018 — February 2, 2018 About 10 years ago, the concept to same day delivery, where a customer makes an online purchase and goods were delivered to the customer on the same day, was almost non-existent in e-commerce. However, technology has rapidly improved making e-commerce shopping more efficient, faster and … Continue reading The Growing Importance of Same Day Delivery for Online Consumers [Infographic]

Freckle CEO: Every single online KPI goes away with better (offline) attribution

In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018   It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution

Average Order Value Online Rises During 2017 Holiday Season

Average Order Value Online Rises During 2017 Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, (January 12, 2018) Data released Thursday shows an increase of average order value online during the 2017 holiday season. Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from … Continue reading Average Order Value Online Rises During 2017 Holiday Season