Tag Archives: Online

The evolution required to achieve a sustainable online ecosystem

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem

Pop the personalization filter bubbles and preserve online diversity

The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko. Chris Glushko on February 8, 2017   Remember when the internet was viewed as the great equalizer in media? You … Continue reading Pop the personalization filter bubbles and preserve online diversity

National Retail Federation predicts online sales will grow 8% to 12% in 2017

The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017   According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017

Everything You Need to Know About Online Survey Response Rates

Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates

How to Measure the Impact of Online Media on Offline Conversions

Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions

5 Tips for Improving Your Online Presence with Social Media Marketing

Judah Swagerty — January 29, 2017 Follow @nexlevelconnect— January 29, 2017 Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. 300 hours of video are uploaded to … Continue reading 5 Tips for Improving Your Online Presence with Social Media Marketing