Tag Archives: Online

6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy

Mark Miller — June 9, 2017 Follow @MMtwopointfive— June 9, 2017 If you pay for online advertising, odds are good that at least some of your ads have been automatically removed from the screen of your target audience by a technology called ad blocking. As advertising recruiters, we’ve watched this rapidly-growing trend transform the digital … Continue reading 6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy

Using The ‘Pair-Up’ Strategy To Increase Online Conversions

By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions

95% of online shoppers say a positive return experience drives loyalty [Report]

Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017   The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report]

Consumers Still Confused About Messages In Online Advertising

Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising

5 Online Advertising Tactics that Really Successful ABM Programs Use

Brandon Redlinger — June 3, 2017 Follow @brandon_lee_09— June 3, 2017 In Account Based Marketing, you need a way to reach out to important buyers where they are, instead of waiting for them to come to you. That’s why an intelligent use of online advertising and retargeting – across mobile, social, display and video – … Continue reading 5 Online Advertising Tactics that Really Successful ABM Programs Use

9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy [Infographic]

Justin Herring — May 31, 2017 Follow @justincherring— May 31, 2017 Trying to figure out where to spend your small business online marketing dollars this month? With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin. I put together the infographic and commentary below to … Continue reading 9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy [Infographic]