Jennifer Lyons March 31, 2021 Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out … Continue reading How to Use Social Proof to Boost Your Online Marketing
Angela Hausman, PhD March 28, 2021 Marketing changed a lot over the last 20 years. Previous advertising campaigns like those on TV, billboards, and in print, such as local papers and magazines are no longer as effective as they used to be. Plus, the cost of these marketing tools puts them out of reach of … Continue reading Grow Your Business Online with These 6 Strategies for Success
Nuno Salgado March 4, 2021 While businesses used to do most of their sales at physical, brick-and-mortar locations, recent years have seen steady growth in eCommerce and online shopping. Consumers now spend most of their time online, and nearly every product can be purchased with just a few clicks. Is your business missing out on … Continue reading A Business’s Guide to Building an Online Store
Connor Benedict February 24, 2021 Online marketing for your retail store might seem simple: You want to draw more customers to your store’s website. But this objective requires knowledge of ecommerce SEO, or search engine optimization. The good news is, SEO is a skill you can learn, and you’ll be fitting it into your online … Continue reading Ecommerce SEO: Bring More Customers to Your Online Store
Garry West February 18, 2021 The global pandemic has turned our lives upside-down, made us question our values, and altered the ways we connect with each other. It’s a seismic shift that has played itself out on our screens, in real-time. There’s little wonder, then, that the content we share and develop for our online … Continue reading 5 Ways COVID-19 is Changing Online Content
Brianna Lucido February 15, 2021 Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in … Continue reading Conversion Optimization Strategies for Luxury Online Retailers
Victoria Taylor February 11, 2021 When it comes to selling your products on social media or your eCommerce store, the way your products look matters far more than you think. We live in a world where people do judge a book by its cover or product reviews. Forbes found that 88% of shoppers characterize detailed … Continue reading 8 Product Photography Ideas to Help You Sell More Online
Sajjad Ahmad February 9, 2021 Kanban boards are a great way to visualize the workflow and track progress. They usually consist of three main panels: to do, doing, and done. There are many cards, denoting tasks, which are constantly moved from one panel to another. The goal of the Kanban board is to limit work … Continue reading Advantages of Switching to Online Kanban Boards
Thomas Griffin February 4, 2021 Are you looking for ways to sell your products online? Perhaps you’re an individual who wants to start a side hustle as a backup plan during these uncertain times. Maybe, you’ve owned a brick and mortar business and would like to set up an eCommerce store since footfalls are down … Continue reading 4 Ways to Start Selling Online
Jonathan Crossfield February 6, 2021 Many businesses survived or adapted during lockdown by going online; some for the first time. And every day new businesses start up, eager to attract customers in the digital age. Even if your business operates entirely in the physical world – a café, a shop, a tradie – many potential … Continue reading The Small Business Checklist to Building an Online Presence
