As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2020 For marketers and other those in other professions who have considered teaching a trade or something else, now might be the time to look into online classes. People want to learn. Some are looking for a … Continue reading As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Search Engine Optimization remains the stalwart mainstay of digital marketing. Lauren Donovan on April 7, 2020 Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? … Continue reading Did you know that SEO drives 22% of all website visits?
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
Margit Streifeneder — October 16, 2019 Everyone knows that Pinterest and Instagram are the go-to social media if your niche is particularly visual. But did you know that there are differences between the two? These differences are important. They’re not really the same thing. They’re both image sharing platforms, but the way that they’re used … Continue reading Pinterest vs Instagram for Business: Which Platform Drives More Traffic?
Brian Dowling Welcome to August’s automotive-themed tech news round-up. This week’s batch of news features a dose of updates that range from self-driving cars to funds or new ventures that sound close enough to being automotive-related (but aren’t) that I just couldn’t pass up making a point about it. Read on for the … Continue reading Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition
Sara Staffaroni — June 18, 2019 — June 18, 2019 andibreit / Pixabay Staying competitive in business today requires meeting and exceeding customer expectations. To do that, you first need to know what their expectations are. One of the best ways to find out exactly what your customers want is by collecting customer feedback through … Continue reading Creating a Questionnaire That Drives Responses
Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)
Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018 As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences
Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study