Tag Archives: Drives

How SaaS Drives Transformation in Financial Services in 2021

Robert Jackson March 23, 2021 The revolutionary SaaS (Software-as-a-Service) concept can transform various industry sectors, and the finance sector is no exception! As a cloud-based technology, SaaS can benefit fintech companies and banks alike especially in meeting regulatory demands and providing security to their customers. Let’s understand the SaaS model before digging deep into its … Continue reading How SaaS Drives Transformation in Financial Services in 2021

The Truth About Video Marketing Strategy That Drives Growth

Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth

5 Ways to Build a Team That Drives Success

Angela Hausman, PhD November 9, 2020 Maybe you never considered that, when you build a team within your organization, that’s marketing. Far too often, businesses forget that marketing is much more than advertising. Marketing involves 4 aspects, called the marketing mix, to achieve any kind of success, especially in service businesses where your customers work … Continue reading 5 Ways to Build a Team That Drives Success

How to Use Predictive SEO to Create New Content That Drives Traffic

Erika Giles October 14, 2020 Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due to the overwhelming amount of content available on the internet today. However, you can still reach … Continue reading How to Use Predictive SEO to Create New Content That Drives Traffic

Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year

COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year

As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs

As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2020 For marketers and other those in other professions who have considered teaching a trade or something else, now might be the time to look into online classes. People want to learn. Some are looking for a … Continue reading As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization remains the stalwart mainstay of digital marketing. Lauren Donovan on April 7, 2020 Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? … Continue reading Did you know that SEO drives 22% of all website visits?

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue