Tag Archives: Drives

How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI

May 2, 2018 Today’s successful brands aren’t the cheapest or the sexiest. They’re the ones with meaning. This “meaning” isn’t defined by a single campaign. Instead, it’s created over time from a consistent strategy that transforms a brand into a symbol of identity. However, impatience is everywhere, and it leaks into the practices of marketing … Continue reading How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI

How to Architect an Agency Sales Conversation That Drives Retention

Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention

Search Drives Conversions, Social Drives Website Traffic

Search Drives Conversions, Social Drives Website Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2018 Data released Thursday shows that social sites drive the most traffic to websites, but search engines drive the most conversions. The data from Heap, a mobile and web analytics company, seems to contradict historic views on the type of … Continue reading Search Drives Conversions, Social Drives Website Traffic

How to Form a CRM Implementation Plan That Drives Adoption

Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption

How to Build A Webinar That Drives Conversions [Infographic]

Alan Rita — February 21, 2018 — February 21, 2018 This 2018, it is worth looking at integrating webinars into your internet marketing plan — if you haven’t done so. Webinars are an effective tool in raising brand awareness or influencing customer decisions. “Live webinars appeal to many as it creates a forum for interaction … Continue reading How to Build A Webinar That Drives Conversions [Infographic]

Mobile Drives Ad Search

Mobile Drives Ad Search by Jack Loechner , Staff Writer @mp_research, January 26, 2018 According to Forrester research on search marketing trends, as presented by Mobile Marketer, Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022. U.S. mobile search … Continue reading Mobile Drives Ad Search

Measuring how offline marketing drives website traffic: The fundamentals

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective. John Lincoln on December 26, 2017   You may still favor “old school” methods to get the word out about your website. But … Continue reading Measuring how offline marketing drives website traffic: The fundamentals