Tag Archives: Content

5 top hacks to step up your B2B content marketing strategy in 2017

From encouraging user-generated content to implementing the ‘Rule of Seven,’ contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost. Alexander Kesler on March 6, 2017   While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take … Continue reading 5 top hacks to step up your B2B content marketing strategy in 2017

How to create a competitive content insights report step-by-step

Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017   If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step

Free Search Tool Finds Competitor’s Published Content

Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong — February 24, 2017 Follow @thealeagroup— February 24, 2017 Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you … Continue reading 8 Facts You Need to Know About B2B Content Marketing [Infographic]

Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017   For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience

Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017   Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy

3 Breathtaking Examples of Video Content Marketing Done Right

Jonathan English — February 24, 2017 — February 24, 2017 You’ve seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, video-mad world, if you’re not integrating video comprehensively into your content marketing strategy … Continue reading 3 Breathtaking Examples of Video Content Marketing Done Right