As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. By MarTechBot Published on May 18, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How to make your content visible to AI buying agents
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness. By Stephanie Trovato Published on May 8, 2026 Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially … Continue reading How to build content your competitors cannot copy
New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026 The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. By Constantine von Hoffman Published on April 28, 2026 IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what … Continue reading IAB Tech Lab updates OpenRTB to better define live content
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams. By Brianna Miller Published on April 23, 2026 I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech conference. Instead of … Continue reading If your AI content feels generic, this is why
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. By Shama Hyder Published on April 23, 2026 A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. … Continue reading LinkedIn’s AI is changing how content gets distributed
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. By Jeanne Jennings Published on April 13, 2026 I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, … Continue reading What happens when sales drives your content
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. By Constantine von Hoffman Published on April 7, 2026 AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from … Continue reading AI content can rank, but quality still decides winners
April 02, 2026 This International Fact-Checking Day, use these 5 tips to spot AI-generated content BY Associated Press Artificial intelligence-generated content is everywhere these days, making it increasingly difficult to separate fact from fiction, particularly when it comes to breaking news. Look no further than the Iran war. Since the U.S. and Israel attacked Iran on … Continue reading This International Fact-Checking Day, use these 5 tips to spot AI-generated content
