Tag Archives: Content

Fintech Startup Formula Part II: Content for Conversions

Ashley Poynter — February 12, 2019 Follow @acegrl — February 12, 2019 If you missed Part I, it laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue … Continue reading Fintech Startup Formula Part II: Content for Conversions

Email Leads In Enterprise Content Delivery, Study Finds

Email Leads In Enterprise Content Delivery, Study Finds by Ray Schultz , February 6, 2019 Email is the top content delivery tool for enterprise marketers, according to Enterprise Content Marketing 2019, a study by the Content Marketing Institute and Marketing Profs, sponsored by Seismic.  Of 236 marketers polled, 93% say their firms distribute content by … Continue reading Email Leads In Enterprise Content Delivery, Study Finds

Choosing Your Blog Content Strategy to Create Lasting Content

Chris London — January 28, 2019 Follow @Pixel_Pro — January 28, 2019 Which is Better: Daily Blogging or Evergreen Content for Your Blog Content Strategy? Is your content strategy falling short? Perhaps you’re pursuing the wrong strategy, here’s your guide to creating lasting content. While daily blogging may be essential to keep your audience interested, … Continue reading Choosing Your Blog Content Strategy to Create Lasting Content

How to make your content more accessible to the visually impaired

Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Christi Olson on January 18, 2019 Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have … Continue reading How to make your content more accessible to the visually impaired

Google Encourages Additional Content In Manufacturer Center

Google Encourages Additional Content In Manufacturer Center by Laurie Sullivan  @lauriesullivan, Yesterday Google has been working to return the exact location on a page within a website for each search query. So it’s not surprising that the company added a product detail section on pages in Google Shopping as part of some upgrades for Manufacturer … Continue reading Google Encourages Additional Content In Manufacturer Center

Strategic Video Marketing: How to Match Your Videos to Your Content Goals

Victor Blasco — January 6, 2019 Follow @yumyumvideos — January 6, 2019 Video marketing is insanely effective. That’s something I can say with confidence since I have the numbers to back it up. That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens”. It … Continue reading Strategic Video Marketing: How to Match Your Videos to Your Content Goals

Internal and External Linking That Google Will Love in Your Blog Content

David Tile — January 4, 2019 — January 4, 2019 Getting your link strategy right is paramount to creating a successful website and blog. A site’s linking strategy is intricately tied to other key elements of site performance, including SEO, site architecture, UX, content marketing campaigns, and marketing metrics like bounce rate or time on … Continue reading Internal and External Linking That Google Will Love in Your Blog Content