Tag Archives: Content

Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think

How To Add Music to Instagram And All of Your Social Content

Gareth O’Sullivan — November 29, 2018 Follow @_GarethG — November 29, 2018 If you haven’t been living under a rock, then you must have heard of Instagram’s new music sticker. Demystifying how to add music to Instagram, Instagram’s fantastic new feature is not just for the general user, but for brands too. In this article, … Continue reading How To Add Music to Instagram And All of Your Social Content

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

How marketers can produce content that keeps up with the pace of personalization

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018   Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization

Has Someone Stolen Your Website Content? Find Out.

Betsy Kent — October 22, 2018 Follow @bevisible — October 22, 2018 Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. … Continue reading Has Someone Stolen Your Website Content? Find Out.