Tag Archives: Content

Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

How (and Why) to Advertise Your Long Form Content on YouTube

Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Ryan Brock on March 19, 2020 Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce … Continue reading Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)

The B2B Comfort Zone: Email Is Still Best For Sending Content

The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital.    Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content

How to Repurpose Content for Email with a Greatest Hits Funnel

Brittany Berger — February 26, 2020 Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love her so much.), Cher is brilliant at content strategy and repurposing content, and we need to talk about it. So today we’re covering the main content repurposing strategy Cher … Continue reading How to Repurpose Content for Email with a Greatest Hits Funnel

Blogging for Agencies: How to Turn Content Into Customers

Esther Cohen — February 25, 2020 Should your agency blog to win new business? If yes, how should you go about it? Find out in this guide to blogging for agencies. You create extraordinary, exciting content for your clients. Your content marketing plans can fill entire folders. And your results give your clients record-breaking quarters. … Continue reading Blogging for Agencies: How to Turn Content Into Customers

How to Boost Engagement with User-Generated Content on Instagram

Akvile DeFazio — February 18, 2020 Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, … Continue reading How to Boost Engagement with User-Generated Content on Instagram