Tag Archives: Content

6 Best Brands That Dominate User-Generated Content on Instagram

Victoria Taylor — October 28, 2019 User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers and customers and broaden your online presence. Around 86% of millennials believe that user-generated content (also known as UGC) is a good indicator of a brand or product’s quality. … Continue reading 6 Best Brands That Dominate User-Generated Content on Instagram

How dopamine fuels the golden rule of content marketing

We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing

Facebook News tab won’t include ads, but publishers can still monetize content

Content featured in the dedicated news section may have Instant Article ads. Amy Gesenhues on October 25, 2019 Facebook is launching Facebook News, a dedicated space on the platform that will highlight top news stories from national and local publications. The company confirmed with Marketing Land that publishers whose articles are placed in Facebook News … Continue reading Facebook News tab won’t include ads, but publishers can still monetize content

8 Small Business SEO Strategies For Publishing Shareable Content

Christian Carere — October 24, 2019 Follow @DigitalDucats The two most important ranking signals Google uses are the content you publish and the backlinks pointing to your domain (~Impact 2017) 70-80% of people searching the internet focus on the organic search results (~Digital Ducats, 2019) Blog content creation is a top inbound marketing priority for … Continue reading 8 Small Business SEO Strategies For Publishing Shareable Content

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy

Are these 5 content marketing myths holding you back?

Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success. John Marcinuk on October 3, 2019 Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively.  But content marketing is evolving quickly – and success is not always cut-and-dried. … Continue reading Are these 5 content marketing myths holding you back?

Content recommendation rivals Taboola, Outbrain to merge

The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019  Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge

Competitor content analysis: Here’s what you can learn

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Andrew Dennis on September 30, 2019  It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of … Continue reading Competitor content analysis: Here’s what you can learn