Tag Archives: Content

Marketers struggle to keep up with content creation demand for their personalization efforts

Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018   As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts

5 Types of Content to Create for Google’s Featured Snippets

Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets

Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018   During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

Why Your Video Content Workflow Matters More Than You Think

Julia Farina — August 30, 2018 — August 30, 2018 There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google … Continue reading Why Your Video Content Workflow Matters More Than You Think