See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. MarTechBot on September 30, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a content strategy development manager: Best of the MarTechBot
Tag Archives: Content
The need to address transparency in content marketing today
September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today
The 4 types of content buyers want
Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our … Continue reading The 4 types of content buyers want
The AI-powered marketer’s roadmap to the future of content
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules A federal judge struck down part of a Texas law known as the Scope Act. karissa bell Tue, Sep 3, 2024 A federal judge has ruled that social media companies can’t be required to block certain types of … Continue reading Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
Microsoft, Other Search Engines Blocked From Indexing Reddit Content
Microsoft Blocked From Reddit Content, Declined To Play By Rules by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2024 Reddit recognizes that its user-generated content and the ideas behind it have become a valuable source of information for millions — similar to the awareness of what user-generated content could lead to in the early days … Continue reading Microsoft, Other Search Engines Blocked From Indexing Reddit Content
3 ways to avoid stock content misuse in your DAM
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. Michelle Tackabery on July 23, 2024 As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. A good stock … Continue reading 3 ways to avoid stock content misuse in your DAM
How to produce modular content to drive personalization at scale
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024 This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale
Apple blog TUAW returns as an AI content farm
Apple blog TUAW returns as an AI content farm TUAW recently began publishing “new” content with the bylines of writers who haven’t worked there in more than a decade. karissa bell Wed, Jul 10, 2024 The Unofficial Apple Weblog (TUAW) has come back online nearly a decade after shutting down. But the once venerable … Continue reading Apple blog TUAW returns as an AI content farm