Here’s your daily reminder that you don’t own digital content People in Europe will soon lose access to Studio Canal movies they paid for on the PlayStation Store. By Cheyenne MacDonald June 27, 2026 Sony Sony has notified customers in a handful of European countries that they’ll soon lose access to some movies that they’ve … Continue reading Here’s your daily reminder that you don’t own digital content
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. By Pamela Parker Published on June 1, 2026 The pressure to produce more content, faster, with fewer resources is real. And AI has been the obvious answer — 74% of marketers are already deploying or … Continue reading Consumers like AI content until they know it’s AI
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. By Mike Pastore Published on June 1, 2026 Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, … Continue reading Agentforce needed a content layer, so Salesforce is buying Contentful
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. By MarTechBot Published on May 18, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How to make your content visible to AI buying agents
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness. By Stephanie Trovato Published on May 8, 2026 Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially … Continue reading How to build content your competitors cannot copy
New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026 The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. By Constantine von Hoffman Published on April 28, 2026 IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what … Continue reading IAB Tech Lab updates OpenRTB to better define live content
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams. By Brianna Miller Published on April 23, 2026 I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech conference. Instead of … Continue reading If your AI content feels generic, this is why
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. By Shama Hyder Published on April 23, 2026 A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. … Continue reading LinkedIn’s AI is changing how content gets distributed
