How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
By Jeff Beer March 29, 2022 For the last 13 years, Cam Newton has been deeply involved in 7-on-7 youth football, running teams of many ages through his foundation. Now, the former NFL MVP is becoming an investor with Brooklyn-based Overtime’s newest sports venture OT7, a new 7-on-7 football league for high school-age players … Continue reading First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football
Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Your Content is Useless Without Good Headlines. Here’s Why Timothy Carter / 16 Mar 2022 What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or … Continue reading Your Content is Useless Without Good Headlines. Here’s Why
Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale. Kim Davis on March 9, 2022 A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told … Continue reading Matching email content to customer needs
What Content Can Hike Your Website Ranking? Source Search engine optimization is the biggest mystery in the current time. Marketers are trying different strategies to rank their websites on search engines, specifically Google. According to Google, as a website owner, all you need is to focus on your website’s performance and on-page analysis. In order … Continue reading What Content Can Hike Your Website Ranking?
Authenticity Is the Key to Compelling Content in 2022: Here’s Why Nate Nead / 31 Jan 2022 Content marketers like to spend time debating amongst themselves about how the content world is going to change and which trends are going to dictate the future of the industry (as well as which fads are going … Continue reading Authenticity Is the Key to Compelling Content in 2022: Here’s Why
Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Pamela Parker on February 1, 2022 A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A … Continue reading What is a digital experience platform or DXP and is it the future of content management?
Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters