Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Adam Fout — June 8, 2017 Follow @bluesteeletx— June 8, 2017 geralt / Pixabay Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content. The reason for this is simple, I think — video just requires a lot more work. A good writer … Continue reading The Power of Video Content Marketing
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017 Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?
By Sharon Hurley Hall June 6th, 2017 If you’re looking for a great way to speed up content creation, one of the best tips is to create outlines. I’ve used outlines since I started my career in journalism, and I’m not the only one to use them to improve the process of getting a … Continue reading How To Use Outlines For Better Content Creation
Laura Cole — June 5, 2017 — June 5, 2017 If content is king in the modern age, then copy is surely the kingmaker? This is reflected by the fact that 75% of brands will invest more in their content marketing programs this year, with significant investment being made in unique, custom content that offers … Continue reading How to Improve the Quality of Your Blog Content
By Janet Anthony June 1st, 2017 SEO is a scary “place” for a business owner to go. It’s scary because s/he has products and/or services to offer and is not a content specialist. And, who knows what these search engines want these days? It used to just get keywords in – as many as possible – … Continue reading 9 Content Types Search Engines Love
Sahail Ashraf — May 25, 2017 Follow @Talcontent— May 25, 2017 Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the … Continue reading Is Your Content Strategy Ready For The #Summer On Instagram?
By Mandy Boyle May 8th, 2017 For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, it’s well worth the effort. Content that is locally … Continue reading Making Your Content Locally Relevant
By Manvi Agarwal May 24th, 2017 Content plays the pivotal role to stimulate online growth and engage your audience. Well written text content will always be an integral part of marketing but, here’s the deal: “The secret to succeeding in a content marketing campaign is to create incredible visual content to set yourself apart … Continue reading How To Create The Perfect Visual Content For Social Media
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. Greg Gifford on May 23, 2017 I’ve been spending a lot of time on the road, speaking at conferences and talking … Continue reading Stop overloading your Local SEO content!