Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it. By Amanda King Published on August 26, 2026 Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they will need next. … Continue reading Build content briefs around people, not keywords
Build a reliable AI content system in Claude Code with the right context, specialized agents, and human review. By Tania Brown Published on August 25, 2026 I’ve spent months building and rebuilding an AI content pipeline in Claude Code. It now supports article updates and production for a company blog and external publications, and … Continue reading How to build an AI content system that works
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention … Continue reading Your content isn’t your competitive advantage anymore
Here’s your daily reminder that you don’t own digital content People in Europe will soon lose access to Studio Canal movies they paid for on the PlayStation Store. By Cheyenne MacDonald June 27, 2026 Sony Sony has notified customers in a handful of European countries that they’ll soon lose access to some movies that they’ve … Continue reading Here’s your daily reminder that you don’t own digital content
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. By Pamela Parker Published on June 1, 2026 The pressure to produce more content, faster, with fewer resources is real. And AI has been the obvious answer — 74% of marketers are already deploying or … Continue reading Consumers like AI content until they know it’s AI
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. By Mike Pastore Published on June 1, 2026 Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, … Continue reading Agentforce needed a content layer, so Salesforce is buying Contentful
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. By MarTechBot Published on May 18, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How to make your content visible to AI buying agents
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness. By Stephanie Trovato Published on May 8, 2026 Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially … Continue reading How to build content your competitors cannot copy
New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026 The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?
