Tag Archives: Content

Apple Drives Billions In Revenue Through Content

Apple Drives Billions In Revenue Through Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2021 During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment. Apple executives talked quite a bit about COVID-related … Continue reading Apple Drives Billions In Revenue Through Content

A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

How to Use Content for Email Monetization: 19 Tactics to Increase Engagement And Revenue

Marika Zinca April 28, 2021 Getting your email monetization strategy right is an art and a science. With these email monetization tactics, you can create better content, engage subscribers, and increase revenue from newsletters. Quality copy is the driving force behind better engagement. But how do you stand out and avoid the dreaded “spam” label? … Continue reading How to Use Content for Email Monetization: 19 Tactics to Increase Engagement And Revenue

B2B Email Marketing: What Content to Include

Laura Magnuson April 24, 2021 Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails Newsletters Transactional Emails (Welcome, Thank you, Confirmation) Below we will outline what type of content you should … Continue reading B2B Email Marketing: What Content to Include

Numbers and Facts You Need to Know About Audio Content in 2021

Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021

How to Create Blog Content to Attract Your Ideal Target Audience

Susan Friesen April 8, 2021 4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But … Continue reading How to Create Blog Content to Attract Your Ideal Target Audience

How to Create a Social Media Content Calendar

Kyra Goodman April 7, 2021 A social media content calendar empowers marketers to keep organised and publish higher quality content without the last-minute panic. The best social media content calendar for your brand might be as simple as a Google Sheet or as complicated as a customised dashboard integrated with your scheduling software. Either way, … Continue reading How to Create a Social Media Content Calendar

4 Reasons Why Video Content is Important for your Business

Chris Christoff April 3, 2021 Back in 2014, YouTube represented only 28 percent of all internet searches. Today, with more than 2 billion active users, it is one of the largest search engines and the second most popular social networking sites. This clearly shows how powerful videos have become over the years. There’s no doubt … Continue reading 4 Reasons Why Video Content is Important for your Business

Google Says Duplicate Content is NOT Penalizing Your Search Ranking

Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking