Tag Archives: Content

Google Simplifies Publisher Content Guidelines To Reduce Conflicts

Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan  @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts

Here’s How to Write Content That Ranks Well

Amanda Clark — August 15, 2019 Follow @GrammarChicInc — August 15, 2019 The Google Search algorithms are notoriously complex. There are dozens upon dozens of factors that Google considers when assessing a site’s ranking; those factors are weighted differently, and the exact algorithmic make-up changes on a regular basis. Thankfully, Google has made it surprisingly … Continue reading Here’s How to Write Content That Ranks Well

Video Content Marketing Gold: Your Subject Matter Experts

A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts

B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content

Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content

How to Use Smart Content to Decrease Your Website Bounce Rate

Dan Moyle — August 6, 2019 Follow @danmoyle — August 6, 2019 OpenClipart-Vectors / Pixabay We know that a bounce rate measures the percentage of visitors that leave your website after viewing only one page on your site. In other words, they “bounce” back to the search results or referring website. Sure, we want to … Continue reading How to Use Smart Content to Decrease Your Website Bounce Rate

Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance

How to Find Awesome, New Content Ideas Using Quora in 2019

Syed Balkhi — July 12, 2019 Follow @SyedBalkhi — July 12, 2019 Brainstorming interesting, new content ideas for your blog can be difficult; you can spend hours searching the web for inspiration. But did you know that you can find out exactly what burning questions your target audience has on their minds by using Quora? … Continue reading How to Find Awesome, New Content Ideas Using Quora in 2019