McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content
AI Emotions In Ads And Content: Will Consumers Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2024 Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available … Continue reading AI Emotions In Ads And Content: Will Consumers Embrace It?
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster. Taylor Peterson on May 14, 2024 For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining … Continue reading 4 AI tools to supercharge visual content creation
May 09, 2024 TikTok is now labeling AI-generated content The move is part of a widespread effort to add safeguards to artificial intelligence. BY Associated Press TikTok will begin labeling content created using artificial intelligence when it’s uploaded from outside its own platform. TikTok says its efforts are an attempt to combat misinformation from being spread … Continue reading TikTok is now labeling AI-generated content
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise. Ali Schwanke on May 23, 2024 Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But … Continue reading HubSpot’s Content Hub: How does it impact marketing’s future?
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency. Allen Martinez on April 26, 2024 Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision … Continue reading AI content creation: Ushering in the unimaginable
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. Kim Davis on April 24, 2024 HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text … Continue reading HubSpot launches new genAI-powered Content Hub
CNET Co-Founder Moves Into AI Voice Content Creation by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2024 CNET co-founder Shelby Bonnie has created a video-production service that uses artificial intelligence (AI) to turn a basic video shot on a mobile phone into engaging content. The tool is geared toward all types of creators, such as … Continue reading CNET Co-Founder Moves Into AI Voice Content Creation
April 18, 2024 Generative AI’s refusal to produce ‘controversial’ content can create echo chambers In a recent report, we found that generative AI has important shortcomings regarding freedom of expression and access to information. BY The Conversation Google recently made headlines globally because its chatbot Gemini generated images of people of color instead of white people … Continue reading Generative AI’s refusal to produce ‘controversial’ content can create echo chambers
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers. Stephanie Trovato on April 16, 2024 With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward … Continue reading How to optimize your content strategy across the customer journey
