Tag Archives: Content

Why Investing in Content is Vital to Email Marketing’s Continued Success

Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success

8 Out of 10 People Forget Branded Content In 3 Days

By Victoria Klochkova July 27th, 2017   Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare. Chuck Moran on July 25, 2017   Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function … Continue reading Navigating the programmatic turn in content distribution

Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017   In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy