Tag Archives: Content

Web3 content and capabilities from an agency’s perspective

Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective

3 simple steps to automating content creation for businesses by SE Ranking

Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. SE Ranking on November 10, 2022   All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance … Continue reading 3 simple steps to automating content creation for businesses by SE Ranking

Twitter Developers Attempting To Fix Gaps In Hateful Content Violations

Twitter Developers Attempting To Fix Gaps In Hateful Content Violations by Laurie Sullivan  @lauriesullivan, November 9, 2022 Twitter developers have been working to combat hateful content on the platform, even more so since Elon Musk acquired the company and became the CEO. “We’ve not only mitigated the recent surge in harmful behavior, but have reduced … Continue reading Twitter Developers Attempting To Fix Gaps In Hateful Content Violations

What Elon Musk gets wrong about free speech, Twitter bots, and content moderation

  By Filippo Menczer October 28, 2022 Elon Musk’s acquisition of Twitter on October 27, 2022, has triggered renewed debate about what it means for the future of the social media platform, which plays an important role in determining the news and information many people—especially Americans—are exposed to.     In addition to expanding Twitter’s … Continue reading What Elon Musk gets wrong about free speech, Twitter bots, and content moderation

Why the future of the web is bespoke content

  By Alex Cardinell October 26, 2022 In 2004, a group of academics published a journal article that sought to predict how the internet would evolve as its grip on the mainstream consciousness became absolute. The academics observed a trend for centralization. Content increasingly congregated around “portals”—hubs of information that dominated certain verticals, like travel, … Continue reading Why the future of the web is bespoke content

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres by Karlene Lukovitz  @KLmarketdaily, October 28, 2022 Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global Surveyz Research, spanned two … Continue reading Brands Under-Using Some CTV Platforms, Content Genres

Meta threatens to block news content in Canada over media revenue-sharing legislation

Australian Parliament passes law that requires Google, Facebook to pay for newsOfficials approved the changes that came from their negotiations with Facebook. M. Moon @mariella_moon   The Australian law that makes it mandatory for companies like Google and Facebook to pay for news they use is ready to be enforced. Australia’s Parliament has passed the … Continue reading Meta threatens to block news content in Canada over media revenue-sharing legislation

Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

  By Jeff Beer October 16, 2022 SPOILER ALERT: This will include references to some aspects of the She-Hulk Season One finale. I recommend you watch it!     Okay, we all good now? Ask any advertising executive what the key to creating quality branded content is, and they’ll list off versions of three basic … Continue reading Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

Adobe reports growing opportunities for “non-professional” content creators

The “side hustle” content creator economy is thriving, with earnings growing and influencers highly valued. Kim Davis on October 21, 2022 In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue … Continue reading Adobe reports growing opportunities for “non-professional” content creators