Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips. Michael Brenner on April 18, 2023 LinkedIn is over 20 years old. What started as a tool for job seekers to post resumes has morphed into a full-fledged social media … Continue reading 6 tips for optimizing LinkedIn content for B2B marketing
Tag Archives: Content
Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder. Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
How to increase website engagement with content recommendations
Here’s how to develop the best content recommendation strategy for your website that puts the reader first. Greg Krehbiel on April 4, 2023 Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy … Continue reading How to increase website engagement with content recommendations
MarTech’s content marketing experts to follow
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow
Publishers To Seek Compensation For AI-Generated Content
Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers To Seek Compensation For AI-Generated Content
Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others
Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others
A B2B marketer’s guide to long-form content
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Michael Brenner on March 22, 2023 Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in … Continue reading A B2B marketer’s guide to long-form content
Why the Rise of AI-Generated Content Will Make Link Building Even More Important
Why the Rise of AI-Generated Content Will Make Link Building Even More Important Jason Khoo / 20 Mar 2023 Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this … Continue reading Why the Rise of AI-Generated Content Will Make Link Building Even More Important
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
10 Content Marketing Hacks to Boost Website Traffic
10 Content Marketing Hacks to Boost Website Traffic Erik Emanuelli / 15 Mar 2023 Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just that. But how do you get started? Don’t worry. This article is here to help you. It will cover ten content … Continue reading 10 Content Marketing Hacks to Boost Website Traffic
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