Tag Archives: Content

Why Small Businesses Don’t Pursue Content Marketing

Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more … Continue reading Why Small Businesses Don’t Pursue Content Marketing

5 Kinds of Facebook Content that Will Engage Your Customers

Jill Phillips — March 28, 2017 — March 28, 2017 Today, content marketing is critical to your company’s success, and utilizing social media is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to … Continue reading 5 Kinds of Facebook Content that Will Engage Your Customers

The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017   When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists

Simple Instagram Tricks Beyond Better Content That Actually Work

Mark Gandey — March 22, 2017 Follow @GiraffeSM— March 22, 2017 Instagram is about way more than sharing photos. Start using these Instagram tricks and soon you will see more users engaging with your brand. Social media marketers are insight-obesessive. For this reason, nothing delights me more than when a friend of mine who isn’t … Continue reading Simple Instagram Tricks Beyond Better Content That Actually Work

Will Google Penalize You For Duplicating Content? Exclusive Expert Interview

Warren Knight — March 20, 2017 Follow @warrenknight— March 20, 2017 WILL GOOGLE PENALIZE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing online, this is a very important topic that I knew I wanted to write about. A study conducted by … Continue reading Will Google Penalize You For Duplicating Content? Exclusive Expert Interview

Content Marketers Required To Have SEO Skills

Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills

Why Senior Leadership Involvement is Necessary for Content Success

Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success