By Aytekin Tank March 23, 2023 The last several years have turned the conventions of modern work upside down. From the remote work revolution to once-in-a-generation technological leaps, many leaders have struggled to keep up with this high-speed change—especially if they manage global teams. I know these challenges firsthand. When I started … Continue reading It’s not easy to keep remote teams connected. Here are 5 tricks to help bridge the distance
By Stephanie Vozza January 02, 2023 If you’re easily stressed out, you can blame your brain. Thanks to ancient programming, it thinks the year is 100,000 BC and you’re in mortal danger, says Joe Robinson, author of Work Smarter, Live Better: The Science-Based Work-Life Balance and Stress Management Toolkit. “The stress response is meant … Continue reading 3 easy ways to rewire your default ‘stress setting’
Easy Email: Channel Is One Of The Top Traffic Sources by Ray Schultz , Columnist, December 23, 2022 Email teams have one reason to rejoice this season: The channel is more than carrying its weight despite concerns about data, judging by State of Inbound Marketing Trends, a recent study from HubSpot, working with Litmus. First, … Continue reading Easy Email: Channel Is One Of The Top Traffic Sources
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP. Constantine von Hoffman on December 12, 2022 Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from … Continue reading 4 easy ways to optimize data intake on your marketing automation platform
Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy by Wayne Friedman , Staff Writer, October 14, 2022 Lying, misleading, and subtle threats on political TV commercials are not new. Even as new digital media attempts to eliminate much of this, expect more to come throughout these midterm elections on linear … Continue reading Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn’t Easy
Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here’s how. Tim Parkin on October 11, 2022 The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and … Continue reading 8 easy ways to improve your marketing capabilities
By Pavithra Mohan September 21, 2022 In 2020, when protests against racial violence and police brutality erupted across the country, corporate America responded with a wave of unparalleled financial donations and diversity, equity, and inclusion commitments. Nearly every industry was forced to reckon with its diversity issues; and for the first time, it seemed like … Continue reading Entertainment, publishing industries found no easy DEI fixes after 2020
By Richard Baguley August 28, 2022 Landlords, eh? All you want to do is bring your rented home into the modern era, but these property-owning party poopers won’t let you replace your locks, upgrade your light switches, or even tear out those 1950s wall sockets. They give you some nonsense about liability, about … Continue reading 4 easy ways to make your rental home smarter
By Rohan Rajiv June 03, 2022 If you’re a recent graduate or entering the job market for the first time, there’s good news: Employers are planning to hire almost 30% more new graduates this year; and on LinkedIn, we’ve seen an almost 17% increase in entry-level job postings compared to last year. Yet … Continue reading 4 easy ways to kick off your job search on LinkedIn
Digital Is Not (And Never Was) An Easy Button by Ryan Green , May 2, 2022 In a cookieless world, the easy button is dead. Long before acronyms like GDPR and CCPA, brands turned to the broad reach of ad networks and Facebook’s ever-knowing, ever-changing algorithm. Many gave it a blank check, seduced by the … Continue reading Digital Is Not (And Never Was) An Easy Button
