Tag Archives: Integrate

How to integrate online and offline for the best overall result

Remember the days when the ‘dinosaurs’ of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. Grace Kaye on September 26, 2018   Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home … Continue reading How to integrate online and offline for the best overall result

Why and How to Integrate Facebook and Paid Search Marketing Strategies

Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies

The Digital Balloon: Brands Work To Integrate Email And Other Tools

The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Integrate the Webinar into Business Communication and Marketing Strategy

Aashish Sharma — August 25, 2017 Follow @ineedseo — August 25, 2017 No more seminars on the other side of the world that require an enormous investment of time and money! Today, conferences are digitizing and with the webinar, organizing one has become easier than ever before. What Is The Webinar? The webinar is an … Continue reading Integrate the Webinar into Business Communication and Marketing Strategy

How to Integrate Offline Campaigns With Your Digital Marketing Strategy

Robin Singh — July 18, 2017 — July 18, 2017 Templune / Pixabay A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing … Continue reading How to Integrate Offline Campaigns With Your Digital Marketing Strategy

How to Effectively Integrate Video Content Onto Your Website

Michael Peggs — November 11, 2016 Follow @MichaelPeggs— November 11, 2016 According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written … Continue reading How to Effectively Integrate Video Content Onto Your Website