Tag Archives: website

How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Pauline Jakober on November 28, 2017     Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The … Continue reading How your website redesign can sabotage your paid search efforts

How To Increase Conversion Rate of Your Website With Widgets

Anand Srinivasan — November 19, 2017 Follow @anand_sriniv — November 19, 2017 What’s a good conversion rate? According to WordStream, the average conversion rate across industries is around 2.35%. But that does not tell you the complete story. Conversion rates can vary depending on the industry you are in, and the product you are selling. … Continue reading How To Increase Conversion Rate of Your Website With Widgets

B2B Website Design Trends: Friends or Foes?

Kara Jensen — November 16, 2017 Follow @BopDesignSD — November 16, 2017 Scrolling single page websites, videos playing in the background, short-form content, pop-up calls-to-action, hamburger menus. These are just a handful of the B2B website design trends showing up across various brand websites. However, we all know that just because something is trendy doesn’t … Continue reading B2B Website Design Trends: Friends or Foes?