Tag Archives: website

Website Personalization Required, But Retail Struggling To Make It Work

Website Personalization Required, But Retail Struggling To Make It Work by Laurie Sullivan  @lauriesullivan, October 20, 2022 Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by unmet product expectations … Continue reading Website Personalization Required, But Retail Struggling To Make It Work

Retail Needs To Follow Through With Website Promises Before It’s Too Late

Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late

8 Smart Tips to Improve Your Multilingual e-Commerce Website

8 Smart Tips to Improve Your Multilingual e-Commerce Website Irina Weber / 11 Oct 2022 Making your multilingual e-commerce website can help you reach more customers and increase sales. You must support your clients in taking the multilingual route based on customer data and guiding them globally through every buying process step. Your online store … Continue reading 8 Smart Tips to Improve Your Multilingual e-Commerce Website

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan  @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads

Setting up your website: Getting started with Google Analytics 4

GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4

EV Shoppers Have High Standards For Website Performance

EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance