Tag Archives: Messages

Google Sent 6M Search-Spam Related Messages To Site Owners

Google Sent 6M Search-Spam Related Messages To Site Owners by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Google sent 45 million notifications to registered website owners through Search Console in 2017, and of those, 6 million were related to search spam. Guidelines and details on how to fix the problems were included along with … Continue reading Google Sent 6M Search-Spam Related Messages To Site Owners

An Email Named Desire: Millennials Want Personalized Retail Messages

An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017   For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

Consumers Still Confused About Messages In Online Advertising

Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising

3 Great Reasons to Personalize Your B2B Email Marketing Messages

by Suzanne Stock July 1, 2016 Follow @https://twitter.com/marketscanJuly 1, 2016 In a world where buyers have more choice than ever, it is increasingly important to develop meaningful business relationships with the right people. Your target audience wants to feel that you genuinely care about their specific needs and problems; they want to be treated like … Continue reading 3 Great Reasons to Personalize Your B2B Email Marketing Messages

Messages on digital billboards are now being triggered by four speeds of passing traffic

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic