A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages
Google Sent 6M Search-Spam Related Messages To Site Owners by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Google sent 45 million notifications to registered website owners through Search Console in 2017, and of those, 6 million were related to search spam. Guidelines and details on how to fix the problems were included along with … Continue reading Google Sent 6M Search-Spam Related Messages To Site Owners
Dave Charest — March 9, 2018 Follow @DaveCharest — March 9, 2018 It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. … Continue reading What It Means To Personalize Your Email Messages
An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising
Brian Mikes — October 28, 2016 Follow @betwext— October 28, 2016 I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and … Continue reading Avoid These Mistakes When Trying To Send Bulk SMS Messages
by Brian Mikes Follow @betwextSeptember 10, 2016 Are you a small business owner? Did you send out a Holiday Text Message to your list over the weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more … Continue reading Holiday Text Messages – Real Life Small Business Text Marketing
by Loren McDonald, Op-Ed Contributor, June 30, 2016 Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric … Continue reading Are Words (In Email Marketing Messages) So Last-Century?
by Suzanne Stock July 1, 2016 Follow @https://twitter.com/marketscanJuly 1, 2016 In a world where buyers have more choice than ever, it is increasingly important to develop meaningful business relationships with the right people. Your target audience wants to feel that you genuinely care about their specific needs and problems; they want to be treated like … Continue reading 3 Great Reasons to Personalize Your B2B Email Marketing Messages
