Tag Archives: Messages

Amazon Prime Day Ad Messages Muddled On Economic Challenges

Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan  @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges

How to send mobile app messages that build loyalty and stay relevant

Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant

Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says

Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan  @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says

With Thrifty Back In Style, Marketers Need New Messages

With Thrifty Back In Style, Marketers Need New Messages by Laurie Sullivan  @lauriesullivan, July 1, 2022 Thrifty is back in style —  and marketers will need to adjust consumer messages to express compassion and understanding. Data shows a reverse trend to the carefree spending seen in November 2021 in the United States. “Thriftiness is back … Continue reading With Thrifty Back In Style, Marketers Need New Messages

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2022 Some 57% of shoppers said they find specific apparel items online out of stock frequently, or every time they shop.  About 86% of online shoppers prefer to have apparel purchases delivered to their home … Continue reading Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan  @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Validity for Good uses email verification methods to deliver critical messages

The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages