Tag Archives: Messages

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan  @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Validity for Good uses email verification methods to deliver critical messages

The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

SMBs Planning Ad Spend, Messages As States Open For Business

SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan  @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business

Customized Messages And What Brands Need To Focus On

Customized Messages And What Brands Need To Focus On by Laurie Sullivan  @lauriesullivan, Yesterday IgnitionOne, which once focused intently on search advertising and marketing, has spent the past few years analyzing data to determine its best use for brands. Now the company hopes its focus on real-time channels, from performance marketing to customer experience, will … Continue reading Customized Messages And What Brands Need To Focus On

What’s in it For Me? How to Successfully Repel Leads & Experts With Private Messages

Juliette Stapleton — June 11, 2019 — June 11, 2019 A massive mistake entrepreneurs make on social media when they try to connect to others privately is making it all about themselves and their business. (Especially and unfortunately often seen in the world of coaches trying to build their practises online.) They send you their … Continue reading What’s in it For Me? How to Successfully Repel Leads & Experts With Private Messages

Google Sent 6M Search-Spam Related Messages To Site Owners

Google Sent 6M Search-Spam Related Messages To Site Owners by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Google sent 45 million notifications to registered website owners through Search Console in 2017, and of those, 6 million were related to search spam. Guidelines and details on how to fix the problems were included along with … Continue reading Google Sent 6M Search-Spam Related Messages To Site Owners