Tag Archives: Sales

Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

James Glover — January 10, 2020 It’s no secret that digital sales are devouring the traditional brick-and-mortar marketplace. In fact, 2019 marked the first year in history that online retail beat out in-store sales, claiming a total of 12 percent of all transactions worldwide. In light of facts like this, we shouldn’t be surprised to … Continue reading Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

6 Email Marketing Trends to Drive More Sales in 2020

Val Razo — December 12, 2019 Follow @ValRazo1 Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. With the total number of 2.5 billion email users worldwide, email marketing is … Continue reading 6 Email Marketing Trends to Drive More Sales in 2020

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019  This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

12 Ways to Encourage Amazon Sales When Your New Product Lacks Reviews

Young Entrepreneur Council — November 20, 2019 Follow @YEC Many e-commerce businesses consider Amazon to be “the” place to be. However, Amazon shoppers want to see proof that your product works as intended in the form of customer reviews. So what can you do if you don’t have any reviews yet? To find out more, … Continue reading 12 Ways to Encourage Amazon Sales When Your New Product Lacks Reviews

How Top Sales Teams Write the Perfect Follow-up Email After No Response

Stephanie Lee — November 18, 2019 We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return. We get stuck wondering why our prospect didn’t respond, what happened since the last time we spoke, and what we should say next. In fact, … Continue reading How Top Sales Teams Write the Perfect Follow-up Email After No Response