Tag Archives: Sales

Sales organizations in media companies are facing a new world order

Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business growth. Rob Rasko on August 7, 2019 at 8:00 am It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as … Continue reading Sales organizations in media companies are facing a new world order

Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives

Juan Ortiz — August 5, 2019 Follow @jcortiz22 — August 5, 2019 Maybe sales amongst your distributors and other partners have been in a rut. Perhaps your products and services have been around long enough that they’re no longer generating a buzz, or maybe they’re being overshadowed by a newer, flashier line from a competitor. … Continue reading Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives

6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales

Nicole Blanckenberg — July 19, 2019 Follow @https://twitter.com/NicoleBlancken — July 19, 2019 Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it? Finding those unicorn Google campaigns that bring highly-targeted traffic packed with high-intent … Continue reading 6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales

4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales

Ronita Mohan — July 3, 2019 — July 3, 2019 There is no doubt that ecommerce has become all the rage. From Amazon being the world leader in terms of ecommerce sales to small business entrepreneurs setting up shop via social media, ecommerce is moving and shaking the retail industry. But despite pundits predicting the … Continue reading 4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales