Tag Archives: Sales

How does an omnichannel vision increase sales?

An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation. David Le Douarin on February 1, 2019 With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs … Continue reading How does an omnichannel vision increase sales?

12 of Our Most Effective Marketing Tips to Skyrocket Sales

Patricia Wilson — January 17, 2019 — January 17, 2019 According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as their top marketing goal. (Image. Source) Are you achieving that goal? Truth be told, there’s always space for getting … Continue reading 12 of Our Most Effective Marketing Tips to Skyrocket Sales

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. Lindsey Groepper on December 28, 2018  Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is … Continue reading Marketing tools can be leveraged by sales teams, here’s how

Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps

John Oechsle — December 17, 2018 Follow @hjoech — December 17, 2018 It’s time for a CRM Christmas Whether you work in insurance, financial services, retail or ecommerce, the holiday selling season has arrived. Consumers are looking to fill stockings, organizations are looking to set their budgets for Q1 and professionals have an eye out … Continue reading Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps

How marketing and sales alignment can better drive the buyer journey

Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey