Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft
By Reuters February 01, 2024 Apple on Thursday reported sales and profit that beat Wall Street estimates, powered by growth in its iPhone business. But China sales missed analysts’ targets. Apple shares were down 1.7% in after-hours trading. The 2% rise in overall fiscal first-quarter sales for the company ended four straight quarters of … Continue reading Apple revenue jumps 2%, but sliding iPhone sales in China worry investors
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Paid Search Fueled Highest Holiday Sales For Retailers by Laurie Sullivan , Staff Writer @lauriesullivan, January 4, 2024 Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helped retailers reach a record $222.1 billion in online holiday sales Nov. 1 through Dec. 31, up 4.9% from the same period … Continue reading Paid Search Fueled Highest Holiday Sales For Retailers
Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection
GM halts sales of its new Chevy Blazer EV amid reports of major software issues Drivers have encountered problems with the infotainment system and during charging. Cheyenne MacDonald Updated Sun, Dec 24, 2023 GM has issued a stop-sale order for the Chevy Blazer EV just weeks after its release following reports of … Continue reading GM halts sales of its new Chevy Blazer EV amid reports of major software issues
Struggling with a long sales cycle? Learn how to close deals faster with these strategies. Brian Hicks on December 14, 2023 The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood … Continue reading 6 winning strategies to shorten your B2B sales cycle
