The interactive content platform will deliver creative directly to Highspot and Showpad. Kim Davis on May 6, 2022 Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the … Continue reading Ceros announces new integrations with sales enablment platforms
CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
By Connie Lin April 12, 2022 A year ago, as cryptocurrencies and NFTs burst into the mainstream, the novelty of the blockchain alone was enough to clamor over. But a year later, the public seems to be seeking the next major synthesis of blockchain tech—and that may well be the metaverse. According to … Continue reading Metaverse gold rush: Virtual land sales and avatars are leading the NFT market
Matt Williams Last updated: 21 April 2022 The popular Moonbirds NFT collection has the highest 7 day sales volume in the NFT space, even higher than BAYC, CryptoPunks and Azuki combined. That makes them one of the fastest growing NFTs on the market and one of the most successful new NFT projects based on their … Continue reading Moonbirds NFTs Fastest Growing by Sales Volume
How I Survived Two PIP Plans in Sales (And You Can, Too) Bob Buckley / 07 Apr 2022 I have survived two PIPs (performance improvement plans) in sales. Few people probably want to admit that they were ever on one, but a lot of reps go on those once in a while during their … Continue reading How I Survived Two PIP Plans in Sales (And You Can, Too)
B2B Sales Consultant: When Should You Hire One? Brad Anderson / 22 Mar 2022 If your business is struggling to get the bottom-line results you want, you might consider hiring a B2B sales consultant. Hypothetically, this consultant could provide you with the insights, resources, and direction necessary to transform your business and see better … Continue reading B2B Sales Consultant: When Should You Hire One?
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo
While sales enablement platforms can help marketers deliver more support to sales teams, it’s important to make sure you asses the need before beginning the purchase process. Pamela Parker on February 23, 2022 Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales … Continue reading Does your organization need a sales enablement platform?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today’s digitally focused B2B buyer. Pamela Parker on February 18, 2022 As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, … Continue reading What is sales enablement and how do these platforms help bridge the marketing-sales divide?