Tag Archives: Sales

10 Tips for Fixing Your Sales Conversion Problem (Permanently)

10 Tips for Fixing Your Sales Conversion Problem (Permanently) by Scott Gillum, Op-Ed Contributor, January 26, 2017 The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them. You’re on a … Continue reading 10 Tips for Fixing Your Sales Conversion Problem (Permanently)

Are Your Sales Metrics Aligned With Your Business Strategy?

Dave Brock — January 12, 2017 Follow @davidabrock— January 12, 2017 Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations . Like many companies, thee customers needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to … Continue reading Are Your Sales Metrics Aligned With Your Business Strategy?

The Importance of Social Proof: Leveraging the Most Impactful Sales Tool

Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool