Tag Archives: Sales

The Case for Using a Physical Catalog to Boost Ecommerce Sales

William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales

5 Reasons Your Land and Expand Sales Strategy Isn’t Working

Rachel Clapp Miller — March 21, 2017 Follow @ContentRachel— March 21, 2017 If your sales teams are getting small pilot projects but never getting any bigger deals, your land and expand strategy is failing. Landing small projects is a waste of your sales team’s time unless they can grow these contacts into bigger, more rewarding … Continue reading 5 Reasons Your Land and Expand Sales Strategy Isn’t Working