Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. By Jeanne Jennings Published on April 13, 2026 I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, … Continue reading What happens when sales drives your content
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams
This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle. Constantine von Hoffman on November 21, 2025 This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about … Continue reading Marketers navigating low consumer confidence amid high holiday sales
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
October 02, 2025 Musk reports Tesla sales jump 7% after months of boycotts Six months after Elon Musk left the Trump administration to the great relief of Tesla investors worried about boycotts, the world’s richest man has announced some good news: Sales of Tesla cars are back. Well, maybe. The electrical vehicle maker run by … Continue reading Musk reports Tesla sales jump 7% after months of boycotts
The best Labor Day sales you can still get today from Apple, Dyson, Sony and others You can still get hundreds off laptops, robot vacuums, headphones and more thanks to these Labor Day deals. Valentina Palladino Photo by Nathan Ingraham / Engadget Labor Day may bring about the unofficial end to summer, but on the … Continue reading The best Labor Day sales for 2025: Save on tech from Apple, Sony, Shark and others
A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
August 19, 2025 Home Depot reports Q2 sales are up, thanks to this lingering consumer trend BY Associated Press Home Depot’s sales improved during its fiscal second quarter as consumers remained focused on smaller projects amid cost concerns and economic uncertainty, but its performance missed Wall Street’s expectations. Revenue for the three months ended August 3 … Continue reading Home Depot reports Q2 sales are up thanks to this lingering consumer trend
But when B2B buyers do want to engage sales, it’s often at critical moments in the process. Mike Pastore on July 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers … Continue reading B2B buyers want less sales contact
