Tag Archives: practices

Fintech marketing today and beyond: Exploring best practices and strategies

Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies

Best practices for getting started with AI

Companies don’t have to start from scratch to begin experimenting with artificial intelligence. Chris Wood on September 1, 2022 Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, … Continue reading Best practices for getting started with AI

What is SaaS Security? Benefits, Challenges, and Best Practices

What is SaaS Security? Benefits, Challenges, and Best Practices Pui Mun Beh / 22 Jun 2022   In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations. This move is not surprising … Continue reading What is SaaS Security? Benefits, Challenges, and Best Practices

Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively

Jeff Previte January 20, 2022 Your sales team’s performance directly impacts the rate at which you can accelerate revenue and grow your business. But your team’s ability to nurture leads and close customers is often an indication of how well you set them up for success. It can be difficult to equip and train your … Continue reading Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively

Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively

Jeff Previte January 20, 2022 Your sales team’s performance directly impacts the rate at which you can accelerate revenue and grow your business. But your team’s ability to nurture leads and close customers is often an indication of how well you set them up for success. It can be difficult to equip and train your … Continue reading Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively

Attorneys general sue Google over location marketing practices

There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices