Tag Archives: practices

Product Launch Best Practices: Finding Your Invisible Customers

Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers

How marketers are changing agile practices to meet their needs

A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019   Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs

Email Marketing Best Practices to Improve Your Performance

Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance

Best Practices For Your First Facebook Advertising Campaign

Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign

Lawyer Ethics Panel Defines Search Engine Marketing Practices

Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan  @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices

Time Management Best Practices for Remote Teams

Marko Maric — August 8, 2019 — August 8, 2019 Remote teams are slowly becoming the new norm as many employees choose to work without geographical constraints, while businesses look for new talent outside their immediate surroundings. Freelance platform Upwork has released a Future Workforce Report which concludes that as younger people (Millennials and Gen … Continue reading Time Management Best Practices for Remote Teams