Victoria Taylor — June 5, 2020 Facebook has 2.41 billion monthly active users, which shouldn’t come as a surprise being one of the top three social media apps/websites in the world. Furthermore, Facebook has solidified its presence as a platform for business owners and entrepreneurs alike to advocate for their brand. After all, 74% of … Continue reading 4 Best Practices for Your Next Facebook Event Photo
Brandon Purdum — June 3, 2020 As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. A few email marketing best practices can help not only improve that interaction, but propel your email marketing performance and ROI … Continue reading 7 Email Marketing Best Practices That Will Increase Your ROI
Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing
Kais Khadhraoui — April 20, 2020 Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Filter your search results for “This Year”, and you’ll see over 50 million of those results are for the past year alone. Unboxing videos have taken the video and marketing world by storm. Knowing unboxing … Continue reading 8 Best Practices for Unboxing Videos
Emily Stephens — April 16, 2020 Facebook Ads are an effective way to reach hyper-targeted audiences with engaging content. Depending on your business, goals, and core demographic, Facebook can be the perfect platform to boost leads, build awareness or increase website traffic. Though the Facebook Ad setup is fairly simple, without careful planning, it’s easy … Continue reading Facebook Ads 101: Best Practices
Micah Lally — April 15, 2020 Most businesses have more than one type of audience or buyer persona. In fact, you’re probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for reaching out to leads and speaking to your target audience. But you’re … Continue reading 5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt)
Pam Aungst — April 10, 2020 When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load … Continue reading 11 Research-Driven Best Practices for Increasing Form Conversion
Debra Murphy — March 26, 2020 Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But that doesn’t happen without investing in SEO best practices. Search engine optimization, or SEO, is … Continue reading SEO Best Practices for Small Business
Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
Stefan Wolpers — March 20, 2020 TL; DR: Remote Agile, Part 1: Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners Agile has always been about colocation, about direct communication, physical boards, and all the other haptic and analog moments to create value in the digital realm. As a Professional Scrum Trainer, I … Continue reading Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners
