Mary Lister — January 9, 2020 A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at … Continue reading 15 Non-Negotiable Email Marketing Best Practices
Jessica Mehring — December 20, 2019 Follow @horizonpeak A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach out to me … Continue reading LinkedIn Advertising Campaign Best Practices
George Konidis — December 12, 2019 Startups across all industries are facing a revolutionary change in the landscape they operate in. As their venture grows, most startup founders find that they are spreading themselves too thin, managing the nitty-gritty of their business. In such cases, hiring a C-level employee makes complete sense as it reduces … Continue reading 4 Best Practices for Hiring Senior Management for Your Startup
Mia Jacobs — December 9, 2019 Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they … Continue reading The Top 5 Customer Success Manager Best Practices
Natalie Boyd — December 2, 2019 The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Chatbots … Continue reading Chatbots: Basics, Strategy, Best Practices
Jake Sheridan — December 1, 2019 Follow @jsvxc Did you know that 83% of online shoppers require help from customer support before they can complete their purchase? The journey from a lead to customer is one of the most important aspects of a small business. Making sure your team follows best practices when using a … Continue reading 8 CRM Implementation Best Practices for Small Businesses
Mia Jacobs — November 27, 2019 There’s a saying in business: if you can’t measure it, it never happened. But how do you measure satisfaction? Luckily, there’s a measure for that, too: customer satisfaction metrics. Customer satisfaction quantifies the degree to which a customer is pleased by a product, brand, or overall experience. If you … Continue reading Using Customer Satisfaction Metrics: NPS Best Practices
Karen Repoli — November 21, 2019 Follow @karenrepoli When you first hire a virtual assistant, you may dread the thought of training them to do all of your myriad tasks. However, if you searched for and hired an experienced VA, you may be pleasantly surprised that she is already a pro with the systems and … Continue reading Best Practices for Onboarding Your New Virtual Assistant
Manisha Sukhyani — November 9, 2019 Follow @msukhyani As per Search Engine Land’s latest study, approximately 49% of all U.S. Google searches resulted in zero clicks in the first quarter of 2019. Another study from SparkToro showed that 60% of mobile searches ended without clicks. Brands are trying hard to earn clicks from organic searches … Continue reading 3 Best Practices to Deal with Google’s Zero-Click Searches
Melissa Burns — October 25, 2019 Follow @Melissa_Burns Success or failure of a business starts long before you start making decisions as to which products to sell, how to expand, and how to market your services. Very often whether you will succeed or fail depends on what kind of people you hire – and it … Continue reading Hiring Practices for Building a Perfect Team
