Tag Archives: practices

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase

3 Simple Recruitment Practices to Make Your Hiring Process More Inclusive

Clair Kim September 21, 2021 Inclusion has been making waves in the corporate world, convincing more and more companies to tackle diversity, equity, and inclusion head-on. Taking that deep dive into this more inclusive office culture is definitely important in the road to a better and more unified world. However, when the approach doesn’t mirror … Continue reading 3 Simple Recruitment Practices to Make Your Hiring Process More Inclusive

Your Old School Management Practices Are Dooming You To Failure

Steven Imke September 13, 2021 When it comes to running a business, what I have noticed is that while many founders are progressive with the technical aspects of their business ideas, their understanding of how small businesses operates is quite retarded and based on many industrial era concepts that have long outlived their usefulness decades … Continue reading Your Old School Management Practices Are Dooming You To Failure

5 Leadership Practices for Nurturing an Emotionally Safe Workplace

Barry Rosen August 21, 2021 Most businesses experienced massive disruption this past year, having embarked on, as Time Magazine described it, “the world’s largest work-from-home experiment.” The adaptation was, in many ways, a great success. Workers established routines for attending to home, family and work responsibilities. A majority of workers would now prefer having a … Continue reading 5 Leadership Practices for Nurturing an Emotionally Safe Workplace

What Are the 7 Email Design Best Practices Marketers Should Follow

Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow

5 Ways to Improve UX With Efficient Website Accessibility Practices

Nick Brown July 3, 2021 You’ve designed a spectacular user interface, one you’re particularly proud of. You’re faced with just one problem, though: it isn’t accessible to all users. Maybe that fact came up in testing: as part of the QA process, you should be ensuring that your site is accessible for everyone. Aside from … Continue reading 5 Ways to Improve UX With Efficient Website Accessibility Practices