Tag Archives: practices

Bringing Agency Work In-House: Best Practices For Tough Times

Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times →

Fintech marketing today and beyond: Exploring best practices and strategies

Financial Technology

Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies →

Best practices for getting started with AI

AI Marketing Tools

Companies don’t have to start from scratch to begin experimenting with artificial intelligence. Chris Wood on September 1, 2022 Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, … Continue reading Best practices for getting started with AI →

8 B2B Content Marketing Practices that Work

B2B Marketing

8 B2B Content Marketing Practices that Work Irina Weber / 17 Jul 2022 Content marketing takes an essential role for both B2C and B2B businesses. The spike in content marketing proves that more and more companies invest in content marketing. According to Statista, 66% of B2B businesses want to boost their content marketing budget … Continue reading 8 B2B Content Marketing Practices that Work →

What is SaaS Security? Benefits, Challenges, and Best Practices

SaaS Software

What is SaaS Security? Benefits, Challenges, and Best Practices Pui Mun Beh / 22 Jun 2022 In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations. This move is not surprising … Continue reading What is SaaS Security? Benefits, Challenges, and Best Practices →

Best Practices In A Universe Without Guardrails

Corporate Culture

Best Practices In A Universe Without Guardrails by Eric Blankfein , Sheri Roder , April 22, 2022 The metaverse is here. Smart brands will take advantage of the opportunities it affords and will be ready for the potential challenges that will come with it. Smart advertisers can capitalize on this fluid environment to expand … Continue reading Best Practices In A Universe Without Guardrails →

8 Basic DevOps Principles and Practices

Software DevOps

8 Basic DevOps Principles and Practices Amit Gupta / 24 Mar 2022 For years the company administrators were the ones responsible for operations, integration, and development — and developers only had to write code. Before that — all specialists worked separately on projects as there was little communication between the two silos. Recently, DevOps … Continue reading 8 Basic DevOps Principles and Practices →

Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively

Sales Management

Jeff Previte January 20, 2022 Your sales team’s performance directly impacts the rate at which you can accelerate revenue and grow your business. But your team’s ability to nurture leads and close customers is often an indication of how well you set them up for success. It can be difficult to equip and train your … Continue reading Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively →

Sales Enablement Best Practices: How to Equip and Train Your Reps to Sell More Effectively

Sales Guide

Attorneys general sue Google over location marketing practices

Google

There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices →