Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
Google Backdoor Ad Practices Revealed By Those Who Lived It by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2024 The U.S. Department of Justice has opened a door for advertisers, publishers and tech platforms’ executives to begin discussing Google’s hidden practices as the justice department continues to hear testimony during Alphabet’s latest antitrust trial in … Continue reading Google Backdoor Ad Practices Revealed By Those Who Lived It
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024 Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update
June 08, 2024 Ultra-endurance athlete Rich Roll explains the practices that fuel transformation Rich Roll discusses his fundamental mindset tool, his ongoing journey to uncouple suffering and achievement, and how he disrupts his routine to discover new possibilities. BY Jenna Abdou When Rich Roll was in his early forties, he went on a run that changed … Continue reading Ultra-endurance athlete Rich Roll explains the practices that fuel transformation
AI in Digital Marketing: Trends and Best Practices for 2024 Brad Anderson Former editor AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of marketers across 35 different countries use AI in some way … Continue reading AI in Digital Marketing: Trends and Best Practices for 2024
May 08, 2024 The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices The law stems from a legislator’s frustration at not being able to purchase tickets to a 2023 Swift show. BY Associated Press People buying tickets online for concerts, sporting events and other live events in Minnesota will be guaranteed … Continue reading The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management
Amazon asks court to dismiss FTC lawsuit that accuses it of ‘monopolistic practices’ The FTC and 17 state attorneys general filed the antitrust complaint against Amazon in September. Cheyenne MacDonald Sun, Dec 10, 2023 Mike Segar / reuters Amazon filed a motion on Friday in the Western Washington district court asking a judge to … Continue reading Amazon asks court to dismiss FTC lawsuit that accuses it of ‘monopolistic practices’
Internal memo says Sam Altman’s firing wasn’t due to ‘malfeasance’ or OpenAI safety practices The message to staff, sent by COO Brad Lightcap, was obtained by Axios and The New York Times. Cheyenne MacDonald Sat, Nov 18, 2023 Carlos Barria / reuters An internal memo sent to OpenAI staff on Saturday after former CEO … Continue reading Internal memo says Sam Altman’s firing wasn’t due to ‘malfeasance’ or OpenAI safety practices
