Debra Murphy — March 26, 2020 Every small business wants to rank on the first page of the search engine results. Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But that doesn’t happen without investing in SEO best practices. Search engine optimization, or SEO, is … Continue reading SEO Best Practices for Small Business
Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
Stefan Wolpers — March 20, 2020 TL; DR: Remote Agile, Part 1: Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners Agile has always been about colocation, about direct communication, physical boards, and all the other haptic and analog moments to create value in the digital realm. As a Professional Scrum Trainer, I … Continue reading Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners
Corie Stark — March 17, 2020 When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. That’s because SEO consistently adapts to reflect modern search habits, as well as Google’s consistent algorithm updates. But as the saying goes, “out with the old and in with … Continue reading Updated SEO Practices to Enhance Your Website
Peter Daisyme — March 13, 2020 Productivity in the U.S. fell 0.3% in the third quarter of 2019. It may sound small. But, the issue can be put in a better light when you consider analysts had originally predicted a 0.6% increase. In addition, this was the first decrease in nearly half a decade. Business … Continue reading 5 Technology Practices to Overcome the Market-wide Productivity Slump
Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices
Dave Brock — February 19, 2020 Thousands of blogs, books, articles, video’s, and podcasts talk about “best practices.” They cover every topic imaginable. Every nuance of marketing, sales, customer experience, business, dating (oops) talk about best practices. As consumers of information about how to improve, we devour best practices. The thought is, “If I know … Continue reading How Good Are “Best Practices?”
Rakesh Soni — February 11, 2020 Lack of awareness in protecting customer’s sensitive data can lead to severe repercussions. Therefore, enterprises should be able to predict potential cybersecurity risks and invest more in building strategies against hackers. But then, those strategies don’t have to be complicated. In fact, simplifying your approach towards cybersecurity (or cybercriminals … Continue reading Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments
Thomas Griffin — January 30, 2020 Video content and its consumption are growing every day. There are billions of searches done online daily, of which, many of them are for videos. Adding video to your content marketing strategy will help you get more traffic and boost conversions. There are several video marketing statistics that showcase … Continue reading 5 Essential Video Best Practices to Boost Searchability
