Mike McMillan — March 12, 2019 — March 12, 2019 In an age of competitive digital marketing, having a responsive website and creating good content is only half the battle. When people take time to read your content and like it, they could potentially propel it to viral status. However, what guarantees an article or … Continue reading Best Practices in Using Twitter for Business
Brian Bowman — February 19, 2019 — February 19, 2019 Anyone who’s run a successful Facebook ad campaign knows the feeling of wanting to go bigger. To reach new people, to drive more app installs, and ultimately, to start scaling your ads. However, like most things, scaling comes with risks. It’s possible that increased daily … Continue reading 4 Best Practices for Scaling Facebook Ad Campaigns
Luana Spinetti — February 18, 2019 Follow @LuanaTF — February 18, 2019 Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but … Continue reading SEO Keywords Best Practices for 2019 (for the Win!)
Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019 After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety
Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
Justice Mitchell — December 27, 2018 Follow @justicemitchell — December 27, 2018 Cast your final spell to seek engagement! EXAMPLE – DIY Article on “X” Compelling Title Open the article with what quick summary of the article is about, how it will benefit the reader and what can be gained. Perhaps even a ‘bullet list’ … Continue reading Stop Blogging: Best Practices and Witchcraft for Compelling Articles (Part 3)
Gabe Honesto — December 13, 2018 — December 13, 2018 Today, Software Asset Management (SAM) is more important than ever. This is because organizations are using more software than ever before. New tools are constantly being developed to assist with a myriad of business functions, from marketing, to sales, to HR. For this reason, software … Continue reading 5 Best Practices for Successful Software Asset Management
Julian Baring on December 6, 2018 People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and … Continue reading The new best practices for digital brand storytelling
Kevin George — December 5, 2018 Follow @imkevin_monk — December 5, 2018 geralt / Pixabay Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, technical soundness as well as timely execution. A simple error can ruin your entire email … Continue reading How to QA Email Campaign Best Practices
