Tag Archives: practices

4 best practices to build a clean and engaged email database

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database →

The 5 best practices of digital asset management

Digital Assets Management

A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management →

Amazon asks court to dismiss FTC lawsuit that accuses it of ‘monopolistic practices’

Amazon Under Legal

Amazon asks court to dismiss FTC lawsuit that accuses it of ‘monopolistic practices’ The FTC and 17 state attorneys general filed the antitrust complaint against Amazon in September. Cheyenne MacDonald Sun, Dec 10, 2023 Mike Segar / reuters Amazon filed a motion on Friday in the Western Washington district court asking a judge to … Continue reading Amazon asks court to dismiss FTC lawsuit that accuses it of ‘monopolistic practices’ →

Internal memo says Sam Altman’s firing wasn’t due to ‘malfeasance’ or OpenAI safety practices

Employee Layoffs

Internal memo says Sam Altman’s firing wasn’t due to ‘malfeasance’ or OpenAI safety practices The message to staff, sent by COO Brad Lightcap, was obtained by Axios and The New York Times. Cheyenne MacDonald Sat, Nov 18, 2023 Carlos Barria / reuters An internal memo sent to OpenAI staff on Saturday after former CEO … Continue reading Internal memo says Sam Altman’s firing wasn’t due to ‘malfeasance’ or OpenAI safety practices →

US Justice Department sues SpaceX for alleged discriminatory hiring practices

Discrimination

Elon Musk changes job title to “Technoking of Tesla” Watch out, Littlefinger: the automaker’s CFO is now “Master of Coin.” Kris Holt Contributing Reporter Mon, Mar 15, 2021 Hannibal Hanschke / reuters Elon Musk has added another job title to his portfolio. As if being CEO of multiple companies wasn’t enough, he’s now “Technoking of … Continue reading US Justice Department sues SpaceX for alleged discriminatory hiring practices →

9 best practices for AI tools in content creation

AI Tools

AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble. Michael Brenner on July 14, 2023 Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market … Continue reading 9 best practices for AI tools in content creation →

US Senate is the latest to look into Amazon’s warehouse safety practices

Amazon Retail

Avery Menegus @averysmallghost Tornadoes ripped through six states on Friday, killing dozens. Among the dead were six workers at an Amazon warehouse in Edwardsville, IL, which collapsed while they sheltered inside. The incident is now the subject of an OSHA investigation. The mass casualty event is likely Kentucky’s “deadliest tornado system in state history,” … Continue reading US Senate is the latest to look into Amazon’s warehouse safety practices →

Marketing work management best practices: Dashboards, templates and requests

Marketing Innovation

Following these practices will help organizations navigate and automate marketing projects more effectively. Chris Wood on June 20, 2023 Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their … Continue reading Marketing work management best practices: Dashboards, templates and requests →

API Design Patterns: Best Practices for Building Resilient APIs

Technology Automation

API Design Patterns: Best Practices for Building Resilient APIs DAC / Jun 17, 2023 Introduction API design patterns are essential for creating reliable, scalable, and reusable code. This post explores the best practices and design principles for building APIs that are easy to use, maintain, and extend. API Design Patterns: A Quick Overview APIs … Continue reading API Design Patterns: Best Practices for Building Resilient APIs →

Email subject line tips and best practices (with examples!) by Digital Marketing Depot

Email Marketing Strategy

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023 Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot →