Tag Archives: practices

Best Practices for Building Great Financial Models

Michael Zimmel February 9, 2021 Financial models are crucial to the business but building them in Excel can be both complicated and frustrating. Setting up formulas and stipulating conditions takes time. And just when you think your model is water-tight, there is another error. Although errors are unfortunately very common in Excel models, it is … Continue reading Best Practices for Building Great Financial Models →

10 Best Practices in Recruitment CRM

CRM Software

Paige Reeve January 12, 2021 A recruitment customer relationship management or CRM is now an integral part of ensuring business success. More than ever, customer satisfaction is becoming highly regarded. When you keep your customers happy, it establishes brand loyalty and retention by as much as 27%. Since both positively affect a company’s profitability, utilizing … Continue reading 10 Best Practices in Recruitment CRM →

Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Social Media Strategies

Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way →

Email Design 101: Best Practices for Email Marketing Design

Email Marketing Optimization

Suzanne Wentley January 7, 2021 Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats. … Continue reading Email Design 101: Best Practices for Email Marketing Design →

Are best practices useful or lazy?

Business Process

Adopting best practices seems like a no-brainer. But here are some things to consider along the way. Steve Petersen on January 5, 2021 Several years ago, a superior challenged me on best practices. While I didn’t always accept expert advice as gospel, I was a little perplexed as to why my superior was so reluctant … Continue reading Are best practices useful or lazy? →

How to Sell on Google Shopping: 6 Best Practices

Google Shopping

William Harris December 11, 2020 In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google … Continue reading How to Sell on Google Shopping: 6 Best Practices →

Best Practices: Email Testing

Email Marketing Strategy

Christa Tuttle November 13, 2020 Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. This leads to the opportunity to optimize which generally results in a better outcome for the campaign. While there are a variety of email testing strategies, we … Continue reading Best Practices: Email Testing →

15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers

LinkedIn Utilization

Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers →

5 Ecommerce and Retail Best Practices for Success

eCommerce

Suzanne Wentley October 17, 2020 For many business owners, the challenging year of 2020 has been a lesson in patience, agility, and innovation. You’ve likely learned how to address health and safety standards to protect your customers and your employees with methods you’d never had to consider before. You’ve also probably learned what it’s like … Continue reading 5 Ecommerce and Retail Best Practices for Success →

The Best Time to Post on Instagram & Best Posting Practices to Follow

Instagram Tools

Victoria Taylor October 15, 2020 As social media for business has grown over the past couple of years. Social media platforms like Instagram give brands leverage with their algorithm due to high engagement levels. It’s no wonder the term “best time to post.” After all, posting at the best time is one of the many … Continue reading The Best Time to Post on Instagram & Best Posting Practices to Follow →