Tag Archives: don’t

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022 Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections … Continue reading Brands May Have An App For That, But Here’s Why Consumers Don’t Use It

Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need

Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need

Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do

Liz Kislik October 7, 2021 It’s reasonable to think that C-suite leaders would be well-practiced at conducting effective check-in meetings with their team members. But if that’s your assumption, you might be wrong. During a recent coaching session, a client expressed frustration that his C-level boss never articulates her expectations for his performance or even … Continue reading Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do