Tag Archives: don’t

Don’t abandon traditional in-home advertising channels, they still work

There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019    Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work

How to Ensure Company Social Causes Don’t Fall by the Wayside

Albert Costill — November 14, 2019 As a business owner, I’m sure you’re always on the lookout for gaining a competitive edge. While delivering excellent products/services and providing top-notch customer service is a must, so is being socially responsible. Being socially conscience is essential for your survival. Customers, Millennials in particular, expect and prefer to … Continue reading How to Ensure Company Social Causes Don’t Fall by the Wayside

Want to connect with the Gen Z crowd? Don’t shy away from social issues

68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019  Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues

Using Velocity as a Management Instrument? Don’t Do It!

Michel van der Meulen — October 19, 2019 In organizations in which agile transitions take place, the ancient English proverb Blood is thicker than water is frequently appropriate. It is decided to adopt agile working, there is talk of Scrum, self-organizing teams, Sprints, standing meetings, sticky notes on the wall, etc. etc. Everybody has to … Continue reading Using Velocity as a Management Instrument? Don’t Do It!

Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About

Brian Wallace — September 29, 2019 Follow @nowsourcing Millennials have come of age, and now make up a full third of the workforce. While Instagram FOMO might still have you wondering how they lead such posh lives, but don’t be fooled. The reality is, being a millennial is no cakewalk. The fact is, 62 percent … Continue reading Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About