Dana Kachan December 14, 2020 Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a … Continue reading To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Angela Hausman, PhD November 11, 2020 Photo by nappy from Pexels You’ve spent time and money to build your digital business. Now, maintain your digital business to enjoy all the benefits from your hard work. Maybe you spent weeks or months getting your digital business off the ground. It took years before your business started … Continue reading Maintain Your Digital Business: Don’t Stop Now if You Want to Succeed
Ryan Estis November 9, 2020 “When you were presenting at the Summit in January, I was concerned. I thought I detected the early onset of Parkinson’s in your right hand. When you have it — you get an eye for it. The last two times I have seen you present — totally different — I … Continue reading You Can’t Improve What You Don’t Measure
Zak Mustapha October 6, 2020 You become what you do and you do what you think. Getting what you want in life is simple. As you sow so shall you reap. You get what you put in repeatedly every day. That’s why your habits today can predict your future. Success leaves clues and there are … Continue reading 5 Habits That Top Performers Have That Low Performers Don’t
Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value
Kelly Knight September 11, 2020 Before the pandemic hit, company leaders were already trying to solve the meeting problem. Many employees felt they spent too much time in unproductive meetings. Now, as more and more businesses navigate the challenges of remote work during COVID-19, digital connection has become the new normal for the foreseeable future. … Continue reading Virtual Meetings Don’t Have to Be a Pain Point. Here’s How to Make the Most of Them
Jason Khoo August 26, 2020 We’ve all used Google before, we’ve all scrolled down the pages of results looking for the answers we need, and we all know that all Google SERPs have ten results. It’s common knowledge. For this reason, most SEO strategies are developed with one main goal in mind and that’s to … Continue reading 1st Page Google Results Don’t Always Have 10 Results
Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Dave Brock August 20, 2020 Both managers and the people they coach often have the wrong impression of coaching. Too often, we go to our managers looking for answers. Great managers tend not to give answers. As people looking for coaching, too often we go to someone asking, “What should I be doing? Should I … Continue reading Great Coaches Don’t Give Answers
