Tag Archives: don’t

Customers You DON’T Want Based on Lifetime Value

Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value

Virtual Meetings Don’t Have to Be a Pain Point. Here’s How to Make the Most of Them

Kelly Knight September 11, 2020 Before the pandemic hit, company leaders were already trying to solve the meeting problem. Many employees felt they spent too much time in unproductive meetings. Now, as more and more businesses navigate the challenges of remote work during COVID-19, digital connection has become the new normal for the foreseeable future. … Continue reading Virtual Meetings Don’t Have to Be a Pain Point. Here’s How to Make the Most of Them

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Enterprise SEO: Don’t Outsmart—Out Execute

Jared Gardner June 19, 2020 Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise … Continue reading Enterprise SEO: Don’t Outsmart—Out Execute