Tag Archives: don’t

Don’t Overlook Your Most Lucrative Consumer Segment

Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , January 3, 2023 Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment →

Don’t Leave Any Demo Behind In Alt Measurement Movement

MediaPost-MarketingGuide

Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement →

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It

Branding Tools

Brands May Have An App For That, But Here’s Why Consumers Don’t Use It by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022 Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections … Continue reading Brands May Have An App For That, But Here’s Why Consumers Don’t Use It →

Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Domain Names

Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand →

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Conversion Rate Optimization

Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions →

Your Managers Don’t Like Your Flexible Workplace

Workplace Challenges

Nina Fountain December 5, 2021 A number of managers who work for you don’t like being required to manage remote teams. Managing remote workers goes against every fibre of their being. It feels like the opposite of everything they have been taught to do as a leader and manager. If you continue to require your … Continue reading Your Managers Don’t Like Your Flexible Workplace →

3 Signs You Don’t Have a Real Strategy

Strategy

Dave Wakeman November 24, 2021 allycatfoxtrot / Pixabay I try to set a good example for my clients by doing a lot of market research. This takes many forms that most of us can do with little trouble like ethnography, one-to-one conversations, small focus groups, and surveys. Over the last few years, I’ve noticed a … Continue reading 3 Signs You Don’t Have a Real Strategy →

You Manage Your Boss, Don’t You?

Management Skills

Achim Nowak November 12, 2021 My friend Sheila hates the phrase. Managing UP. Patriarchal power nonsense, Sheila likes to fume. Corporate-speak for sucking up to people with authority. I get Sheila’s frustration with the phrase. Stripped down to its essence, each social interaction, professional or personal, is an encounter between 2 human beings. None of … Continue reading You Manage Your Boss, Don’t You? →

Don’t Scramble Your Retirement Nest Egg

Retirement Planning

Deanna Ritchie November 8, 2021 Don’t obsess about the size of your retirement nest egg, just start saving. There are simple guidelines for a sane retirement strategy. Retirement calculators are your friend. By the time you reach retirement age, you’ve most probably spent a lifetime dealing with and achieving measurable goals. From the first day … Continue reading Don’t Scramble Your Retirement Nest Egg →

Don’t Let These 5 Common Mistakes Haunt Your Supply Chain

Supply Chain

Jake Rheude October 14, 2021 Every eCommerce company is holding its breath and checking the shadows for what fright lurks in the supply chain. With the disruption in early 2020 still going strong through the end of 2021, there’s plenty of fear to go around. The spooky season coming right before peak season provides an … Continue reading Don’t Let These 5 Common Mistakes Haunt Your Supply Chain →