By Stephanie Vozza February 05, 2024 You’re giving an important presentation, and your audience suddenly seems unreceptive and disengaged. Some people start shifting in their seats, crossing their arms, or staring forward blankly. One person starts a conversation with their neighbor, and a few check their phones. You could either ignore these reactions and plow … Continue reading Don’t panic when your work presentation goes off the rails. Do this instead
Sharing Personal Data Becomes Easier When Consumers Don’t Feel Prodded Or Pushed by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2024 Nearly one-third of consumers would decline non-essential website cookies if asked, and 58% would opt out of mailing lists regularly, but 47% said they will share data with a business on their own terms, … Continue reading Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed
By Sara Sabin January 05, 2024 The traditional method of assessing employee performance is the end of year review. Unfortunately, experts have found that this method is simply not effective in ensuring that employees reach their optimal performance levels. According to Gallup, only 14% of employees strongly agree their performance reviews inspire them to … Continue reading Annual reviews don’t work. Try these 3 things instead
Bing Adds Voice To Chat, Consumers Still Don’t Get It by Laurie Sullivan @lauriesullivan, June 11, 2023 Bing users on desktop can now talk to the chatbot and it will rely audibly. Microsoft has rolled out voice support for the search engine’s chatbot on the Edge browser for desktop. It is based on generative artificial intelligence (GAI). … Continue reading Microsoft Adds Voice To Bing Chat, But Consumers Still Don’t Get It
Most Podcast Listeners Like Or Don’t Mind Ads: Study by Ray Schultz , May 3, 2023 Far from being an annoyance, podcast advertising may be helping to drive sales, judging by a study from DISQO titled Proving the Power Of Podcast ads. Of the daily listeners surveyed, 45% say they pay more attention to … Continue reading Most Podcast Listeners Like Or Don’t Mind Ads: Study
Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , March 7, 2023 The following was previously published in an earlier edition of Marketing Insider. Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment
Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , January 3, 2023 Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment
Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement
Brands May Have An App For That, But Here’s Why Consumers Don’t Use It by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2022 Brands developed apps to fit consumer needs, complete sales, cement deeper loyalty and create engagement. But what is the value of the apps and how do they help with conversions and connections … Continue reading Brands May Have An App For That, But Here’s Why Consumers Don’t Use It
Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand
