Tag Archives: need

Why agencies need to work closely with client RevOps teams

Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams

This is what employees need from management, according to coaches and leaders

  By Featured January 16, 2024 Riding on rapid tech development, the world of work is swelling to new heights. Traditional employee expectations are dissolving, replaced by a more fluid and dynamic landscape. With these seismic shifts, teammates are demanding greater autonomy, flexibility, and growth opportunities to match burgeoning responsibilities. Leaders, in turn, are challenged … Continue reading This is what employees need from management, according to coaches and leaders

New rules for bulk email senders from Google, Yahoo: What you need to know

The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know

Retirement planners might soon need to retire some of the sneaky ways they do business

  By Sam Becker October 31, 2023 Joe Biden seemingly has two things in its sights lately: Malarkey and junk fees. A few weeks after the Federal Trade Commission (FTC) announced a new rule targeting junk fees—described as “hidden and bogus fees that can harm consumers and undercut businesses”—the Biden administration is zeroing in on … Continue reading Retirement planners might soon need to retire some of the sneaky ways they do business

Everything you need to know to write a cover letter that leads to an interview

  By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at least revising the last … Continue reading Everything you need to know to write a cover letter that leads to an interview

Making sense of composable CDPs: What martech buyers need to know

Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know

Why we still need DAMs in our martech stack

Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack

10 Business Communication Trends You Need to Adopt in 2024

10 Business Communication Trends You Need to Adopt in 2024 Hasan Saleem / Sep 18, 2023   What are the most essential business communication trends to adopt in 2024? As you know, efficient business communication is a key factor in team productivity and customer satisfaction. Statistics show that smooth customer communication is a cornerstone of … Continue reading 10 Business Communication Trends You Need to Adopt in 2024