Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter. By Constantine von Hoffman Senior Editor, MarTech Published on March 27, 2026 For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers are … Continue reading 3 new email metrics that you need in 2026
March 25, 2026 Modern social impact conferences need a new playbook BY Muneer Panjwani Recently, Angela Parker, cofounder and CEO of Realized Worth, posed a sharp question on LinkedIn: What is the point of a conference anyway? For years, the standard CSR conference playbook was built around a familiar formula: strong production, polished panels, practical … Continue reading Modern social impact conferences need a new playbook
February 28, 2026 We need a ‘Stop, Drop, and Roll’ PSA for the AI age BY Jesus Diaz “We are cooked.” That’s the sentence I see with every AI-generated Instagram, TikTok, or YouTube short made with Seedance 2.0. And yes, we are. The walls of reality have finally vanished, sucked in by a … Continue reading We need a ‘Stop, Drop, and Roll’ PSA for the AI age
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy. By Ryan Phelan February 24, 2026 Are empathy, sympathy and humanity bad now? That’s what I hear from some thought leaders and government officials who say we can’t afford to be so soft anymore. I … Continue reading We need more humanity in email, especially at unsubscribe
February 22, 2026 To protect their businesses, corporate leaders need to speak out about the events in Minnesota and beyond
For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here’s our guide to doing that. By Constantine von Hoffman February 12, 2026 Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers … Continue reading B2B marketing on Instagram: What you need to know
February 13, 2026 If AI is doing the work, leaders need to redesign jobs
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. By Lisa Shaw February 3, 2026 For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and … Continue reading Marketing leaders need peers, not playbooks
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. Danny Goodwin on December 10, 2025 AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily … Continue reading Why AI content strategies need to focus on tasks not transactions
