As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions. By MarTechBot Published on June 15, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading Why marketers need both MMM & MTA in 2026
June 14, 2026 Your business doesn’t need random acts of AI. Here’s why BY Next Big Idea Club Below, Melissa Reeve shares five key insights from her new book, Hyperadaptive: Rewiring the Enterprise to Become AI-Native. Melissa was the first VP of marketing at Scaled Agile and thought leader in the SAFe in Marketing space. She … Continue reading Your business doesn’t need random acts of AI. Here’s why
June 09, 2026 What do you need to unlearn at work? BY Morra Aarons-Mele We don’t often talk about love at work, but we should. I do not mean romantic love. A mentor of mine, Dr. Ken Ginsburg, a pediatrician and one of the nation’s leading experts on positive youth development, describes this kind of love … Continue reading What do you need to unlearn at work?
May 31, 2026 Your workforce doesn’t need more AI. It needs play BY Dara Simkin and Tane Hunter Ask a room full of professionals what percentage of their working day is improvised. The answer is always the same: 60, 70, 80%. Maybe more. Then ask how many have had professional improv training. The silence is answer … Continue reading Your workforce doesn’t need more AI. It needs play
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. By Kath Pay Published on May 28, 2026 Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It … Continue reading AI is not the skill email marketers need most
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. By Allen Martinez Published on May 4, 2026 Here is a number that should stop every martech leader mid-sentence. Frans Riemersma’s April analysis found that 90.3% of companies report using AI … Continue reading Why AI agents need decision authority
May 05, 2026 Many people misunderstand psychological safety, and this is what leaders need to do BY Leah Mether Psychological safety is a crucial key to high performance, a positive culture, and team success—and for good reason. Google’s Project Aristotle found that it’s the number one factor in high-performing teams. When people feel safe to speak up, ask … Continue reading Many people misunderstand psychological safety, and this is what leaders need to do
The biggest takeaway is Google’s strategy for embedding its Gemini AI models into tools marketers already use. By Pamela Parker Published on April 27, 2026 Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under … Continue reading What marketers need to know from Google Cloud Next ’26
The March updates focus on giving teams more flexibility, more precise control over automation and timing. By Tyler Samani-Sprunk Published on April 24, 2026 The March 2026 HubSpot updates are all about flexibility, especially in how your automation and data actually work. Across workflows, timing logic, and CRM management, many of the changes … Continue reading 15 HubSpot updates from March 2026 managers and admins need to know
ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public by Laurie Sullivan , Staff Writer, April 17, 2026 OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. It makes sense that when users click an ad to carry out an … Continue reading ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
