Brian Basilico — March 9, 2019 Follow @bbasilico — March 9, 2019 I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and … Continue reading 5 Myths About Online Marketing That Need To Be Busted
Susan Friesen — March 8, 2019 Follow @eVisionMedia — March 8, 2019 What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you … Continue reading Does Your Business Need a Website Maintenance Plan?
Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics
Mike McMillan — March 6, 2019 — March 6, 2019 Crowdfunding is the process of collecting funds through a holistic approach of numerous participants. It is usually in the form of a mass level collection of funds through donors and investors or both. The funds collected are used to support the efforts of, primarily, businesses, … Continue reading What You Need to Know About Crowdfunding
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time?
Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations
Robert Gloer — February 21, 2019 Follow @IOUFinancial — February 21, 2019 Many business owners haven’t had the opportunity to attend fancy college programs in business and finance. Nonetheless, there are many terms related to loans and credit that you need to understand, especially if you are about to apply for your first business loan. … Continue reading Lending Terms Business Owners Need to Know
Liz Kislik — February 18, 2019 Follow @lizkislik — February 18, 2019 There’s been much discussion recently about job candidates ghosting potential employers, and perhaps even worse, employees ghosting their actual employers. But there’s another longstanding practice that creates disruption and negative feelings: Some managers ghost their own employees. Managers can be slow to respond … Continue reading Why You Need to Cut Out the Leadership Ghosting
Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know