Tag Archives: need

B2B marketing on Instagram: What you need to know

For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here’s our guide to doing that. By Constantine von Hoffman February 12, 2026   Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers … Continue reading B2B marketing on Instagram: What you need to know

What do marketers need to know about the AI browsers from ChatGPT and Perplexity?

As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. MarTechBot on November 10, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained … Continue reading What do marketers need to know about the AI browsers from ChatGPT and Perplexity?