Mindi Rosser — October 14, 2017 Follow @MindiRRosser — October 14, 2017 It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing … Continue reading 7 Reasons Why You Need a Social Media Marketing Consultant
Mark Grilli — October 9, 2017 Follow @magrilli — October 9, 2017 geralt / Pixabay Just about everyone who’s been in the market for a vehicle remembers the notorious Pontiac Aztek – the “ugliest SUV ever made.” While a wide range of factors played into the series of bad decisions that led to the Aztec, … Continue reading Why You Need to Be Your Own “Customer Zero”
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Sweta Patel on October 9, 2017 As a marketer, you know how much competition there is just … Continue reading Are you a marketer? You need to be marketing yourself
Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
Ana Gotter — October 4, 2017 — October 4, 2017 Simon / Pixabay Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, … Continue reading How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch
Ana Gotter — October 3, 2017 — October 3, 2017 More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) … Continue reading LinkedIn Video Marketing: Everything Businesses Need to Know
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017 The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
Miranda Marquit — September 28, 2017 — September 28, 2017 geralt / Pixabay We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner. While it helps to … Continue reading Why You Need to Develop Emotional Intelligence to Be Successful
Justin Wilson — September 27, 2017 Follow @Jus_Wilson — September 27, 2017 Social media is a brilliant tool for marketers – to be able to engage your audience in this way was unthinkable in the not-too-distant past. But social media is not a silver bullet; it will not solve all of your marketing problems and … Continue reading Why You Don’t Need A Social Media Account
Darnelle O’Brien — September 26, 2017 Follow @thekissagency — September 26, 2017 2017 has seen a stack of exciting updates from all the major social media platforms. Facebook, Instagram, Snapchat, LinkedIn, YouTube and Google have been responsive to evolving needs and quick to provide innovative solutions to improve user experience. With social media evolving rapidly, … Continue reading Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know
