Tag Archives: need

What you need to know about the dark side of AI marketing

The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing

Study: This is how much money you need to earn to be financially successful

A study by the financial services company Empower found that this is the annual income that indicates financial success. But respondents also said success was about more than just wealth. BY Pavithra Mohan For years, researchers have tried to pinpoint the amount of money Americans need to earn in order to feel happy. One oft-cited study … Continue reading Study: This is how much money you need to earn to be financially successful

Reaching consumers in the age of AI: What you need to know about search and social media

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024   Today, we’re pondering many important questions:  Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media

The mindset change business leaders need to create a climate-resilient future

October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks.   BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future