Tag Archives: need

Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever

Vinod Janapala September 17, 2020 The expression “mental health” is most often, in popular parlance, associated with the idea of mental disorders. However, like physical health, mental health refers to an overall state of well-being, not illness. In fact, mental health is more than the absence of disease. It is now increasingly recognized that people … Continue reading Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever

5 Analytics Tools You Need to Leverage for Your Business

Lilach Bullock September 12, 2020 While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights. To acquire these pieces of data though, … Continue reading 5 Analytics Tools You Need to Leverage for Your Business

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

12 Aspects of E-Commerce Marketing That Need an Overhaul

Young Entrepreneur Council September 8, 2020 E-commerce marketing practices vary significantly based on industry, customer habits and the products being sold, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and … Continue reading 12 Aspects of E-Commerce Marketing That Need an Overhaul

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

4 Social Media Marketing Statistics You Need to Know

Jared Atchison September 4, 2020 It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life. Marketing with social media is becoming increasingly popular for brands across all industries, … Continue reading 4 Social Media Marketing Statistics You Need to Know

The Dark Side of Remote Work – Do They Really Need YOU?

Gary Schirr September 1, 2020 Last week on this blog I posted a video of a panel discussion on remote working. As a part of the panel, I conducted a survey of attendees and LinkedIn followers that showed favorable experience with remote work during the pandemic. Sixty-five percent of respondents to the survey felt that … Continue reading The Dark Side of Remote Work – Do They Really Need YOU?

The need to take a fresh look at consumer data

COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment.  Major life events. Previously, … Continue reading The need to take a fresh look at consumer data