Tag Archives: need

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017   Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong — February 24, 2017 Follow @thealeagroup— February 24, 2017 Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you … Continue reading 8 Facts You Need to Know About B2B Content Marketing [Infographic]

Small Business Owners Need Composure to Get Through Chaos

David Kiger — February 10, 2017 Follow @davidkiger— February 10, 2017 Despite their best efforts, small business owners may face chaotic scenarios early in their entrepreneurial experience. This can come in a variety of areas. Just to scratch the surface, there’s securing funding, getting established as a reliable business, keeping clients and employees happy, and … Continue reading Small Business Owners Need Composure to Get Through Chaos

How the Digital Age Is Pushing The Need For Culture Change

Paul Keijzer — February 14, 2017 Follow @Paul_Keijzer— February 14, 2017 When you think of operating in the digital age things like automation, mobile computing, cloud computing and social media come to mind. All of these combined have created an environment where more information can be accessed, faster. Technology and the digital age have been … Continue reading How the Digital Age Is Pushing The Need For Culture Change

15 Things You Need To Know About Programmatic Native

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading 15 Things You Need To Know About Programmatic Native