Elliot Begoun March 29, 2021 Canva.com There are times that call for tough love and this is one of them. As a founder of a food and beverage brand, you have chosen a hard and rocky path. You’ll hit a lot of walls, hear a lot of “no’s” and are certain to find things moving … Continue reading Founders Need to Own Their Success
Kristin Zhivago March 19, 2021 Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in … Continue reading SEO for CEOs: What You Need to Know
Brian Basilico March 11, 2021 There’s a lot of talk these days about something called Cancel Culture. As far as cancel culture goes, I would love to cancel my subscription to Boys Life Magazine, I just can’t find where to do it. I’d love to cancel those Pharma commercials that say, “Don’t take this drug … Continue reading Why You Need to Be Part of the Cancel Culture
Sarah Bentley March 4, 2021 There are a LOT of specifications and character limits on LinkedIn. From your profile, to publihsing content on LinkedIn, to your company page, there are limitations and size guides that need to be followed in order to ensure you are showing up your best, and that your content is optimized … Continue reading LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know
Raani Starnes February 26, 2021 Wondering how to open a business bank account or why you might need one? Although it’s possible to run a small business using your personal bank account, there are benefits to having a dedicated account for your business. Keeping your business finances separate from your personal money will make it … Continue reading How to Open a Business Bank Account (and Why You Need One)
Rebecca Howard February 25, 2021 As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake checklist for a new client, reviewing their GA account when to my surprise the entire dashboard looks terrifyingly different. Where did Views go?! Where are … Continue reading Google Analytics 4 and UA Properties: What You Need to Know
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Thomas Griffin February 23, 2021 When most people think about solopreneurship, they’re struck by the idea that they can be their own boss, work when they feel like it, and follow their passions. While this can be true, it’s only half the picture. Solopreneurship is where a person starts and runs a business entirely on … Continue reading 5 Signs That You Need to Stop Working as a Solopreneur
Whitney A. White February 22, 2021 If you’re burning the candle at both ends trying to be a successful entrepreneur, I want you to know that there’s an easier route for you to take. Because I’ve been there—late nights, running myself ragged, and watching my life seemingly slip in the opposite direction of my dreams. … Continue reading The 4 Pillars Entrepreneurs Need to Run Their Businesses Successfully
Thomas Griffin February 19, 2021 One of the challenging things about being a leader is that you need to stay on top of the latest trends and developments in your industry and in business management overall. You need to keep building your knowledge base, grow your skills, and stay mentally sharp. Reading books and articles, … Continue reading Why Leaders Need a Personal Knowledge Management System
