Tag Archives: need

How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch

Ana Gotter — October 4, 2017 — October 4, 2017 Simon / Pixabay Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, … Continue reading How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017   The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

Why You Need to Develop Emotional Intelligence to Be Successful

Miranda Marquit — September 28, 2017 — September 28, 2017 geralt / Pixabay We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner. While it helps to … Continue reading Why You Need to Develop Emotional Intelligence to Be Successful

Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know

Darnelle O’Brien — September 26, 2017 Follow @thekissagency — September 26, 2017 2017 has seen a stack of exciting updates from all the major social media platforms. Facebook, Instagram, Snapchat, LinkedIn, YouTube and Google have been responsive to evolving needs and quick to provide innovative solutions to improve user experience. With social media evolving rapidly, … Continue reading Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know