Steven Imke June 29, 2020 When I meet a new client who wants to start a business for the first time, I can get a pretty good sense of their potential for success depending on the kind of questions they ask me. Based on their questions, I mentally group them into either rabbits or foxes. … Continue reading Why You Need to Be a Fox and Not a Rabbit When It Comes to Business
The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
Victoria Taylor June 26, 2020 By 2040, as much as 95% of shopping will be facilitated by eCommerce. This means good news to eCommerce owners like yourself, who will be in high demand. But it’s also bad news for you because it means the competition in eCommerce is going to be even more fierce than … Continue reading 12 Must-Have eCommerce Features You Need to Increase Sales (+ Free Checklist)
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact
Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
Jake Rheude June 19, 2020 It’s true that as of late, Amazon’s shiny reputation has taken some hits. Delayed processing of non-essential items, an alleged lack of protective gear for warehouse employees, and numerous late package shipments have made headlines. But even with the bad PR, the ecommerce giant has posted record sales since the … Continue reading 15 Things You Need to Do Before Starting an Amazon Seller Account
Steven Imke June 19, 2020 Many small businesses were forced to close as a result of the Coronavirus pandemic. Frankly, every decade or so the economy is rocked to its core, leading to an extinction-level event for many businesses. Charles Darwin called it survival of the fittest. Every now and then, we benefit as a … Continue reading Antifragile – Why You Need to Study Risk and Not Manage It
Marilou Alcaide June 16, 2020 Testers rely on multiple sources for required information in their daily lives. The more sources there are, the higher are the chances of misinterpretation. Generally, in every release, a tester relies on four major sources for information: People Documentation Infrastructure Software People A release involves stakeholders, project managers, end-users, developers, … Continue reading Why Testers Need to Think Critically to Avoid Misunderstandings
Jonathan Crossfield — June 15, 2020 With so many social networks available, it’s tempting to see each one as another opportunity, another channel to add to the toolkit. But should we? Does a business really need to be on Twitter, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Quora, Snapchat, WhatsApp, Medium and WeChat – along with whatever … Continue reading How Many Social Networks Do You Need?
Katy French — June 15, 2020 Finding, hiring, and keeping the best people is more challenging than ever. Employees are more empowered to find new work, competition makes it harder for brands to stand out, and social media makes it easier to expose how brands treat employees. How do you keep your team aligned and … Continue reading 7 Things You Need to Build a Strong Employer Brand
