December 29, 2024 It’s not enough to speak clearly. Leaders need to do this, too When we know our people and our audience, we can craft our message to meet them where they are and thereby serve their best interests. BY Yonason Goldson Flush from his victories on the battlefield and in the arena, Maximus negotiates … Continue reading It’s not enough to speak clearly. Leaders need to do this, too
Tag Archives: need
What you need to know about the dark side of AI marketing
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
Study: This is how much money you need to earn to be financially successful
A study by the financial services company Empower found that this is the annual income that indicates financial success. But respondents also said success was about more than just wealth. BY Pavithra Mohan For years, researchers have tried to pinpoint the amount of money Americans need to earn in order to feel happy. One oft-cited study … Continue reading Study: This is how much money you need to earn to be financially successful
Why you need a digital estate plan and how to create one
November 16, 2024 Why you need a digital estate plan and how to create one So much of our lives is spent online, we need a digital estate plan to cover our virtual assets, from bank accounts to crypto currency. BY Emily Guy Birken Chances are good you’ve never considered the need for a digital estate … Continue reading Why you need a digital estate plan and how to create one
What you need to know about brain-training games
November 16, 2024 What you need to know about brain-training games Most brain-training games were designed to help participants master one or more specific skills. BY The Conversation Some 2.3 million U.S. adults over 65—more than 4%—have a diagnosis of dementia. But even without a diagnosis, a certain amount of cognitive decline is normal as age … Continue reading What you need to know about brain-training games
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
4 questions you need to ask to find a financial adviser you can trust
October 26, 2024 How to find a financial adviser you can trust Before you hire a financial planner, here are the four key questions you need to ask them. BY Emily Guy Birken I’ll let you in on a little secret: Even money experts can feel intimidated when walking into a financial adviser’s office for the … Continue reading 4 questions you need to ask to find a financial adviser you can trust
SMS deliverability: What you need to know
Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy. Chris Wood on October 24, 2024 SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are … Continue reading SMS deliverability: What you need to know
The mindset change business leaders need to create a climate-resilient future
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
LinkedIn marketing: What you need to know
LinkedIn is a behemoth in B2B marketing. Here’s our guide to the site’s tools, marketing strategies and best practices. Constantine von Hoffman on October 18, 2024 Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot … Continue reading LinkedIn marketing: What you need to know