Tag Archives: need

Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on January 10, 2022 Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of … Continue reading Does your marketing team need an SEO platform?

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Everything You Need to Know About eCommerce Chargeback and How to Stop It

Tom-Chris Emewulu December 20, 2021 eCommerce is a brilliant concept that leveled the business terrain for the little guys to participate in global commerce. And the metrics for success aren’t farfetched: create a product people love, create skillful marketing strategies, and frictionless distribution funnel to get your offering to those who need it. But it’s … Continue reading Everything You Need to Know About eCommerce Chargeback and How to Stop It

Do you need a marketing attribution and predictive analytics tool?

Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success. Pamela Parker on December 17, 2021 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how … Continue reading Do you need a marketing attribution and predictive analytics tool?

Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Does your marketing team need a customer journey analytics tool?

measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?

Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles

Laura Spawn December 8, 2021 Love it or hate it, social media is here to stay. Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage with companies that share their values and that can help … Continue reading Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles

When Do You Need to Start Treating Your Side Gig Like a Real Business?

Devin Partida December 2, 2021 Even before the ongoing COVID-19 pandemic, many people used their free time to engage in their passions. Whether knitting scarves and selling them on Etsy or doing home repair work for neighbors, side gigs are becoming more common for people with standard, 9-to-5 day jobs. Side hustles are great options … Continue reading When Do You Need to Start Treating Your Side Gig Like a Real Business?