Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
Tag Archives: need
This is what employees need from management, according to coaches and leaders
By Featured January 16, 2024 Riding on rapid tech development, the world of work is swelling to new heights. Traditional employee expectations are dissolving, replaced by a more fluid and dynamic landscape. With these seismic shifts, teammates are demanding greater autonomy, flexibility, and growth opportunities to match burgeoning responsibilities. Leaders, in turn, are challenged … Continue reading This is what employees need from management, according to coaches and leaders
New rules for bulk email senders from Google, Yahoo: What you need to know
The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know
These are the 4 essential leadership skills CEOs need to navigate a crisis
By Lydia Dishman November 26, 2023 This week, we’ve had a collective front-row seat to the Sturm und Drang at OpenAI, in which we witnessed a dramatic dismissal and return of a CEO, an interim female tech leader installed, an employee uprising to get the board to step down, and the easy glide of … Continue reading These are the 4 essential leadership skills CEOs need to navigate a crisis
Retirement planners might soon need to retire some of the sneaky ways they do business
By Sam Becker October 31, 2023 Joe Biden seemingly has two things in its sights lately: Malarkey and junk fees. A few weeks after the Federal Trade Commission (FTC) announced a new rule targeting junk fees—described as “hidden and bogus fees that can harm consumers and undercut businesses”—the Biden administration is zeroing in on … Continue reading Retirement planners might soon need to retire some of the sneaky ways they do business
Everything you need to know to write a cover letter that leads to an interview
By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at least revising the last … Continue reading Everything you need to know to write a cover letter that leads to an interview
Why leaders need to question their mostly strongly held beliefs
By Yonason Goldson October 29, 2023 Many people know the story of Noah and the Ark, learning it as children. But then it slips into that dusty corner of the mind reserved for legends, fables, and folktales. And that’s too bad because there’s a timeless lesson in this timeworn tale. Indeed, it’s one that … Continue reading Why leaders need to question their mostly strongly held beliefs
Making sense of composable CDPs: What martech buyers need to know
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know
Why we still need DAMs in our martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
10 Business Communication Trends You Need to Adopt in 2024
10 Business Communication Trends You Need to Adopt in 2024 Hasan Saleem / Sep 18, 2023 What are the most essential business communication trends to adopt in 2024? As you know, efficient business communication is a key factor in team productivity and customer satisfaction. Statistics show that smooth customer communication is a cornerstone of … Continue reading 10 Business Communication Trends You Need to Adopt in 2024