Tag Archives: Manage

Email retention after Gmail’s ‘Manage Subscriptions’ rollout

Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. By Lauren McGrath   February 23, 2026   When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and … Continue reading Email retention after Gmail’s ‘Manage Subscriptions’ rollout

Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders

Think Gmail’s new unsubscribe tool will wreck your email list? Not if you’re already prioritizing segmentation and engagement. Brian McKenna on July 29, 2025       It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have … Continue reading Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders

Forget greatness. Manage your time like a lazy genius

The goal of excellent time management shouldn’t be to achieve maximum productivity and perfection. That approach is a recipe for fleeting satisfaction amid anxiety and shame. BY Next Big Idea Club Kendra Adachi is the host of The Lazy Genius Podcast and the New York Times bestselling author of two books, The Lazy Genius Way and The Lazy Genius Kitchen. The goal of … Continue reading Forget greatness. Manage your time like a lazy genius

3 tech hacks to help you manage your holiday spending this year

If you’re stressed about your finances during the holiday season, modern technology can help. Here’s how mobile apps and AI can help you enjoy your holidays on a budget. BY Emily Guy Birken Planning ahead for the holiday season will help you stay on budget—but who actually does that? We’re much more likely to white-knuckle our … Continue reading 3 tech hacks to help you manage your holiday spending this year