Tag Archives: Manage

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019    “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years

Arik Hanson — March 13, 2019 — March 13, 2019 If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they … Continue reading How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years

Why marketers need to help manage digital transformations

Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. Barry Levine on February 22, 2019 at 6:36 pm From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in … Continue reading Why marketers need to help manage digital transformations

How Community Managers Engage and Manage Communities

Megan Mosley — February 13, 2019 Follow @ReferralRock — February 13, 2019 We’re always looking for ways to do our job better. Recently we’ve been thinking about updating the way we use our social platforms. We regularly post, but altogether we don’t have a true strategy for managing them. Because we know why social media … Continue reading How Community Managers Engage and Manage Communities

How to Manage Your Social Media So It Doesn’t Manage You

Charlotte Rowe — February 8, 2019 — February 8, 2019 rawpixel / Pixabay Whether you are an entrepreneur, marketing director or a content marketing specialist, developing a social media strategy for your company and managing all the different accounts can be a daunting process. But the importance of social media to your overall strategy can’t … Continue reading How to Manage Your Social Media So It Doesn’t Manage You