Ashley Hill — March 13, 2020 Have you tried segmenting your email marketing campaigns yet? It’s an effective way to convert leads into paying customers. This wave of personalization is sweeping the online marketing field—because it works. This increase in personalization is also why you are receiving more and more marketing emails with your name … Continue reading The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas
Rich Butkevic — March 5, 2020 Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very … Continue reading 14 Ways a Small Business Can Level Up Their Project Management Game
Larisa Bedgood — February 25, 2020 Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing … Continue reading Where are Enterprise Marketers Allocating Their Budgets?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
Rich Butkevic — January 27, 2020 If you’re a blogger who works with a team on projects, such as for a website redesign or enhancement, you may often find that your task estimates are way off – you’re not alone. Studies have shown that most people are terrible at estimating the amount of time that … Continue reading How Bloggers Can Improve Their Team’s Task Estimates
Lorena Harris — January 22, 2020 According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you … Continue reading 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
Peter Daisyme — January 13, 2020 Now, small businesses balance their staff with freelancers. A recent study done by UpWork.com and the Freelancers Union found that around 57 million Americans were working as freelancers as of 2019. This makes up about 36 percent of the U.S. workforce and amounts to $ 1.4 trillion in earnings. … Continue reading How Small Businesses Balance Their Staff With Freelancers
Peter Koning — January 13, 2020 The agile movement really has changed the way we lead our people. Giving them more freedom and autonomy to do their job often improves the quality, productivity and happiness of the people. Because knowledge workers (or highly educated people) don’t need a boss to tell them what to do, … Continue reading How Much Autonomy Should Teams Get From Their Agile Leader?
Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged
Erasing The Dearly Departed: Where Does Their Online Data Go? by Ray Schultz , Columnist, January 2, 2020 Publishing mavens may recall porno king Al Goldstein’s magazine called Death. The tagline was: “Bigger Than Life.” That line has turned out to be all too true online. Computer Weekly cites research forecasting there will be 4.9 … Continue reading Erasing The Dearly Departed: Where Does Their Online Data Go?