By Lydia Dishman December 27, 2022 From underestimating the impact of economic malaise on the job market to expecting year over year marketing efforts to stay the same, here are the nine answers to the questions, “What was your biggest failure in 2022? What did you do about it? And what will you do … Continue reading 9 leaders share their biggest failures in 2022
By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023
Organization That Failed to Innovate – Avoid Their Fate Vivek Goel / 20 Dec 2022 Gone are the days when “innovation” or “disruptions” were just fancy jargon thrown around without any purpose. (January 18, 2023) was the time when innovation was good and not a must-have. Gone are the days when you could overlook … Continue reading Organization That Failed to Innovate – Avoid Their Fate
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP
The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
The API Way: Techies Are Most Concerned With The Security Of Their Tools by Ray Schultz , Columnist, December 2, 2022 APIs are an essential tool for getting email to work. An email API platform “negotiates the technical handshakes for each connected service,” Nylas writes. But there are challenges in managing APIs, whatever systems they … Continue reading The API Way: Techies Are Most Concerned With The Security Of Their Tools
5 Types of Loans to Help Investors Grow Their CRE Portfolios Deanna Ritchie / 18 Nov 2022 It isn’t difficult to find deals when building your commercial real estate (CRE) portfolio. The tricky part is the funding. CRE is one of the most lucrative portfolios, offering advantages over residential investments, although interest rates can … Continue reading 5 Types of Loans to Help Investors Grow Their CRE Portfolios
By Sam Becker November 15, 2022 Though the latest CPI numbers showed promise in the Fed’s battle against inflation—prices rose 7.7% year-over-year during October, a drop compared to previous months—it may not be of much comfort to the millions of Americans struggling to contend with escalating costs. That may be particularly true for … Continue reading The recession is squeezing Gen Z more than other generations: Nearly 75% can’t pay their bills on time
