Tag Archives: Their

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online

Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Google and Microsoft have spent decades building search platforms and helping small to medium-sized businesses use online technology to advertise and market their goods and services. Now a report, released Monday, suggests much of the growth … Continue reading Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online

How a Small Business Can Hire a Top-Notch HR Manager on Their First Try

Andrej Kovacevic — June 27, 2019 Follow @andrejtl — June 27, 2019 Photo: Drobot Dean / Adobe Stock For most small businesses, the job of seeing to tasks like hiring, payroll management, and benefits oversight is generally split among a few employees. That’s because having a small staff can make it hard to justify hiring … Continue reading How a Small Business Can Hire a Top-Notch HR Manager on Their First Try