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9 Live Video Techniques Businesses Can Use to Reach Their Market

Video Strategy

Young Entrepreneur Council — February 28, 2019 Follow @YEC — February 28, 2019 As live video streaming becomes more popular, it’s important to know how to use it effectively to market your brand. To find out what works, we asked members of the Young Entrepreneur Council the following: What is the best way to use … Continue reading 9 Live Video Techniques Businesses Can Use to Reach Their Market →

Do Non-Billable People Really Need to Track Their Time?

Time Management

Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time? →

Top Reasons Why Financial Consultants are Embracing AI for Their Clients

Consultants

Olivia Taylor — February 18, 2019 Follow @otaylor771 — February 18, 2019 The finance industry is never predictable. It’s a world of topsides and downsides that affect global businesses in more ways than any other factor. With so many parameters around the world contributing to the financial waves, it’s really difficult for businesses to remain … Continue reading Top Reasons Why Financial Consultants are Embracing AI for Their Clients →

Why ARF thinks marketers should reconsider their personalization strategy

Marketing Tools

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy →

Increase Email Open Rates: Email Experts Give Their Top Strategies

Email Marketing

James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies →

Publishers using real-time data can help their bottom line, here’s how

Publishers Guide

It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how →

Data ownership is shifting so enterprises are stepping up their tech game

Data Management

Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game →

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Business Effectiveness

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018   The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates →

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