Tag Archives: Their

How B2B marketers can activate first-party data in their CDP

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. Chris Wood on May 3, 2022 Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through … Continue reading How B2B marketers can activate first-party data in their CDP →

On Their Toes: Why Brands Are Embracing Agile Marketing

Marketing Trends

On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing →

This former Apple executive says leaders should draw their power from their teams

Corporate Appointments

By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams →

3 ways entrepreneurs keep their businesses fresh during changing times

Entrepreneurship

By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times →

These are the winner-take-all startups poised to dominate their markets

Startups Promises

By Connie Lin April 14, 2022 Silicon Valley oracle Andreessen Horowitz on Thursday released its annual list of 100 fastest-growing consumer marketplaces (i.e. any platform that connects buyers with sellers), which ranked private companies by metrics like web traffic and credit card revenue. In a repeat of last year, grocery delivery startup Instacart … Continue reading These are the winner-take-all startups poised to dominate their markets →

How residents of a slum in India redesigned their neighborhood

India

By Adele Peters April 12, 2022 Until recently, Vikas Gawali lived in a one-room shack with his wife, two daughters, his mother, his older brother and sister-in-law, their children, and another brother—12 people in a single room. [Photo: courtesy Community Design Agency] The shack was one of more than 200 in an informal settlement in … Continue reading How residents of a slum in India redesigned their neighborhood →

5 things martech leaders wish their teams knew

Leadership Lessons

Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew →

Dozens of gig workers have been the victims of homicide. Their families often don’t receive a dime.

Gig Economy

Dozens of gig workers have been the victims of homicide Gig Workers Rising found that death benefits are sometimes nonexistent. A. Khalid @askhalid April 6th, 2022 App-based gig worker M.J. makes a fist out of her car’s sun roof during a demonstration outside Los Angeles City Hall to urge voters to vote no on Proposition … Continue reading Dozens of gig workers have been the victims of homicide. Their families often don’t receive a dime. →

Bitcoin Treasury – Here’s the Firms Holding BTC on Their Balance Sheet

Bitcoin

Gary McFarlane Last updated: 13 April 2022 Perhaps one of the best indicators of the mainstreaming of crypto is the appearance of bitcoin on the balance sheets of publicly listed companies. With help from bitcointreasuries.org we have taken a look at the institutional landscape in this regard. Many of the corporate top holders are companies … Continue reading Bitcoin Treasury – Here’s the Firms Holding BTC on Their Balance Sheet →

3 ways Black workers say their white colleagues and managers can support them

Work Environment

By Jennifer R. Joe and Wendy K. Smith—The Conversation February 12, 2022 President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them →