Tag Archives: Their

Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty

Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty Rachael Davies   Suswati Basu     Tennessee Action 24/7 has announced it will cease operations, effective immediately, thanking its users for their loyalty. The sportsbook, the only one officially licensed in Tennessee, has shared an update on its website that … Continue reading Tennessee’s only licensed sportsbook shuts its doors, thanking users for their play and loyalty

Twilio launches data tools to help marketers trust their signals and move faster

The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. Constantine von Hoffman on October 15, 2025       Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features … Continue reading Twilio launches data tools to help marketers trust their signals and move faster

Marketers are expanding their use of genAI and seeing returns

Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now. Mike Pastore on September 19, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers … Continue reading Marketers are expanding their use of genAI and seeing returns

Why it’s time to treat AI referrals as their own channel in GA4

AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025       AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4