Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience
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11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game
Young Entrepreneur Council June 25, 2020 For the busy entrepreneur looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable … Continue reading 11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game
Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook
7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups
Anjan Pathak — May 20, 2020 The year 2020 marked the end of an amazing decade. A decade where we all witnessed the emergence of new businesses that changed how we humans functioned. Be it related to how we worked, how we traveled, or how we bought our daily amenities everything became interconnected and much … Continue reading 7 Mistakes Entrepreneurs Make During the Nascent Stage of their Startups
When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales
Jeffrey Mirro — May 20, 2020 The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular … Continue reading When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales
6 Best Ways Leaders Can Boost Their Analytical Skills
Thomas Griffin — May 14, 2020 A leader’s business decisions can have a profound impact on the company. It also affects customers, employees, and other stakeholders involved in keeping a business running. This responsibility means that business leaders need to give their best efforts when it comes to managing their company. How can they do … Continue reading 6 Best Ways Leaders Can Boost Their Analytical Skills
How to Help People Bring Their Whole Selves to Work
Liz Kislik — May 10, 2020 As a consultant and executive coach, I try to listen very carefully to what people are saying. I listen to understand their concerns, gain deeper insights into who they are as individuals, and find the clues to help me understand the structures and power dynamics of their organizations. My … Continue reading How to Help People Bring Their Whole Selves to Work
How personalization helps marketers humanize their brand and break though the noise
Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise
12 Best Work From Home Tools For Those Who Want to Make Their Work Count
Vartika Kashyap — April 24, 2020 Who would have thought just a few weeks ago that so many nations would come to a standstill (almost) due to the rapid spread of the pandemic i.e. COVID-19. Life is no more about getting dressed for the office in the morning, spending a long time commuting, working with … Continue reading 12 Best Work From Home Tools For Those Who Want to Make Their Work Count
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