Category Archives: Video Marketing

How Your Business Can Use This Billion Dollar Ad Formula

Video Marketing

Steve Gumm November 23, 2014 RECOMMENDATION: As you watch this video think through your story.  You want to connect with the customers (this is who I am/we are), you want to highlight the problem/challenge you saw in the market (“this frustrated us/was a problem for us), and then show the solution (“so we started/built/created” this).  I have placed … Continue reading How Your Business Can Use This Billion Dollar Ad Formula →

8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic)

Video Marketing

Jomer Gregorio November 21, 2014 It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a difference in this highly competitive new arena. The times are definitely changing and traditional marketing channels simply don’t have … Continue reading 8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic) →

Realizing the Full Potential of Mobile Video Ads

Mobile Marketing, Video Marketing

AJ McGowan November 21, 2014 If a black loading screen appeared on your living room TV between your television show and an advertisement, you’d think something was wrong. But it is unwelcomely expected when it comes to viewing video on mobile devices. While this “waiting period” happens on your mobile device regularly, it doesn’t have … Continue reading Realizing the Full Potential of Mobile Video Ads →

Is Your Team Making The Most Of The Broadcast Production Studio?

Marketing Strategy, Video Marketing

Isaac Leung November 20, 2014   Are you and your team making the most of the tools and resources available in your broadcast production studio? Ensuring you can deliver the best quality of work to your clients, whilst meeting strict deadlines means you have to ensure that not only your team works efficiently – but … Continue reading Is Your Team Making The Most Of The Broadcast Production Studio? →

5 Tips For Creating Event Videos That Help Raise Attendance

Video Marketing

Braden Worrell      November 18, 2014 What could possibly be a more fun video project than an event promotion video? Well, unless you are the guy who has to run around with the camera shooting and interviewing and not actually fully participating in the event, just vicariously experiencing the event with the tremendous amount of pressure … Continue reading 5 Tips For Creating Event Videos That Help Raise Attendance →

Cheers To Better Product Videos: Big Red Liquors Shows Us How

Video Marketing

  Michelle Downs      November 18, 2014 We nominate videos for a Candi Award if they exemplify one or more of five characteristics: real, simple, fun, fresh, and/or clever. Big Red Liquors tasting videos are an ongoing video series that (currently) covers all things bourbon without all the complications of producing a product review video, which … Continue reading Cheers To Better Product Videos: Big Red Liquors Shows Us How →

How Companies of All Sizes Can Overcome the #1 Barrier to Video Adoption

Video Marketing

Jayesh Sahasi     November 18, 2014 It is said that the phrase “a picture is worth a thousand words” was first used by a newspaper editor who was discussing publicity back in 1911. Some 103 years later, the same is true – even more so! And savvy marketers are updating the lexicon, taking that old-timey turn … Continue reading How Companies of All Sizes Can Overcome the #1 Barrier to Video Adoption →

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